Analogies for Sustainable Development/Elephant and the Rider

Quote Bank
Haidt (2012) :

''“I called these two kinds of cognition the rider (controlled processes, including “reasoning-why”) and the elephant (automatic processes, including emotion, intuition). I chose an elephant rather than a horse because elephants are so much bigger—and smarter—than horses.”''

''“Automatic processes run the human mind, just as they have been running animal minds for 500 million years, so they’re very good at what they do...When human beings evolved the capacity for language and reasoning at some point in the last million years, the brain did not rewire itself to hand over the reins to a new and inexperienced charioteer. Rather, the rider (language-based reasoning) evolved because it did something useful for the elephant. The rider can do several useful things. It can see further into the future (because we can examine alternative scenarios in our heads) and therefore it can help the elephant make better decisions in the present. It can learn new skills and master new technologies, which can be deployed to help the elephant reach its goals and sidestep disasters. And, most important, the rider acts as the spokesman for the elephant, even though it doesn’t necessarily know what the elephant is really thinking. The rider is skilled at fabricating post hoc explanations for whatever the elephant has just done, and it is good at finding reasons to justify whatever the elephant wants to do next. Once human beings developed language and began to use it to gossip about each other, it became extremely valuable for elephants to carry around on their backs a full-time public relations firm.”''

“If you want to change people’s minds, you’ve got to talk to their elephants.”

Further Resources
Wikipedia: Jonathan Haidt - Elephant and rider metaphor

Wikipedia: The Happiness Hypothesis - The divided self

Wikipedia: The Righteous Mind

The Elephant, The Rider and the Path - A Tale of Behavior Change