Conservation Entrepreneurship/Class Outlines and Readings

Class 1 January 7
 * Introduce concept of shared vision
 * Introductions
 * How this course came about and where I'm coming from
 * Introduce Senge's 5 Disciplines, Covey's 7 habits, Drucker's concept of the knowledge worker
 * Course goals and expectations

Class 2 January 14
 * Assignment: review business plans, summarize one on wikiversity, present a business venture idea of your own, identify and present on wikiversity one social entrepreneur
 * Non-profits vs. for-profits
 * Greening business (present and discuss various handouts)

Class 3 January 21
 * Reed Dees et al Chapters 1 and 3
 * Because of student turnover prior to this class, redo introductions and review classes 1 and 2
 * Brand value
 * Value proposition; product vs. commodity
 * Corporate Social Responsibility
 * Triple Bottom Line

Class 4 January 28
 * Read Drucker Chapter 12, Entrepreneurial Strategy
 * Deja Shoes and Perez Companc case studies

Class 5 February 4 pp. 13-52.
 * Read Senge, Kleiner, Roberts, Ross and Smith. 1994.  The Fifth Discipline Fieldbook: Strategies and tools for building a learning organization.


 * Read Drucker, The Essential Drucker. pp 20-27.


 * Site visits to 3 Gainesville social entrepreneurs: Volta, Indigo and Alternatives

Class 6 February 11:
 * Read Dees, et al. Chapter 8
 * Discuss competencies of the 3 Gainesville social entrepreneurs
 * Discuss course project, how we want to work together, and topics / schedule for remainder of semester

February 18:
 * Read Dees, et al. Chapter 10
 * Discuss Business Plans

Assignment for this week: Please go to http://en.wikiversity.org/wiki/Conservation_Entrepreneurship/Local_Initiatives and look under "comments and evaluation". There are 7 headings. Under each heading I would like 2 entries for each business. That is, under value proposition, there would be 2 entries for Volta, 2 for Indigo, 2 for Alternatives. Same for customers, same for competitors, etc.

This would be a total of 42 entries: 7 topics x 3 businesses x 2 different student perspectives. I suggest that each class member make 7 entries. That could be any combination of headings and businesses, first come, first served -- just don't everybody answer the same headings for the same businesses.