Conservation Entrepreneurship/Scenarios and the Future

Mental Models

Concepts derived from Forrester who created systems language, Sterman, his collaborator, and applied to business thinking by Peter Senge, The Learning Organization.

Mental models describe how we think, often with a small number of variable, narrow boundaries, and with linear relationships. For example, I have a mental model that says if you increase law enforcement, deforestation will decrease. However, this model is flawed: it only includes 2 variables, but market demands and prices will also have a strong influence on Scenarios