Digital Media Concepts/DJI

About DJI
DJI is a global leader in the development and manufacture of UAV control systems and UAV solutions for customers in more than 100 countries. Through continuous innovation, DJI is committed to providing the most powerful and best revolutionary intelligent flight control products and solutions for the drone industry, industrial users and professional aerial applications. They are one of the market leaders in their segment and continue to gain popularity, especially since the 2010s. In 2015, the Economist named them as being at the forefront of civilian-drone industry.

History
DJI was founded in 2006 by Wang Tao, after graduated from Hong Kong University of Science and Technology, Wang started this small company in Shen Zhen, widely considered China’s Silicon Valley. It grown from a single small office in 2006 to a global workforce.

In 2008, DJI begins sales in local markets and a year later it expanded its sales in markets outside China with a revenue of about US$500K. DJI’s earliest products were operating systems for hobbyists drones, but DJI’s started making advanced flight controllers with autopilot functions in 2011. It had 90 employees and $4.2 million in revenue in 2011.

In 2012, it developed stabilization technology for flight-control system, enabling drones to capture stable aerial footage. By the end of 2012 DJI had combined all the pieces for a complete drone assemblage: propellers, frame, gimbal, remote control and software. In start of 2013, DJI released the Phantom, a quadcopter at retail of US$679 that can carry a high-definition camera.

The company witnessed 4 times growth in 2014 and sales were 5 times than 2014 with 2,800 employees and three factories. In 2015, DJI opened its first flagship store in Shenzhen to attract a wider range of consumers.

Today, DJI products are redefining industries. Professionals in filmmaking, agriculture, conservation, search and rescue, energy infrastructure. It accounts for 70% of the consumer drone market, according to Frost & Sullivan. DJI gets an aerial view of life on earth, and other perspectives. It puts back to the society by seeing everything from above, and learning about the scopes and challenges of sustainability- be it environmental, humanitarian, or educational.

Products
1. Flight Controllers DJI produces professional and amateurish flight controllers for multi-rotor stabilization control. The main A2 main controller is a complete flight system for various multi-rotor platforms. WooKong-M is a flight control platfrom which is specially designed for industrial, commercial and professional multi-rotor platforms. Naza-M V2 is a lightweight all-in-one multi-axis control platform with function extension capabilities.

2. Ronin platform The DJI Ronin is ground-based camera stabilization platform which has its applications in everyday cinematography and aerial film-making. It is capable of stabilizing the camera while moving vigorously with the help of three individual motors.

3. Phantom series DJI’s quadcopters comes under the Phantoms series. It is an complete flying system with aircraft, camera, a controller and the mobile device for pilot. The Phantoms are designed for cinematography and photography and they are very popular among hobbyists. Phantom 3 SE features the reliability, intuitive controls, excellent image quality, and powerful flight performance that make DJI’s Phantom series so iconic. With its 4K camera, 4 km control range, vision positioning system, and 25-minute flight time, users can experience the thrill of flying with incredible ease.

4. Inspire series The Inspire was a revelation. The first filmmaking drone in the world to integrate an HD video transmission system, 360° rotating gimbal and a 4K camera, as well as the simplicity of app control. The launches of the Zenmuse X5 and X5R cameras further cemented the Inspire as a critical tool for filmmakers around the globe.

5. Agricultural drones DJI has launched $15,000 Agras MG-1, a bigger craft than its previous drones, with eight rotors and capacity to carry 2.5 gallons for crop smart crop-spraying. DJI has introduced a new concept of agriculture called “Precision agriculture” in which farmers need to spray fertilizer or pesticide only where it is needed. Agras has a built in microwave radar which gives inch-perfect accuracy and covers ten acres an hour, making it 40 times efficient than manual spraying.