Instructional design/ARCS Information Design & Motivational Design

Motivational Information Design Strategies
The motivational information design strategies mainly base on the ARCS Model by referring to information design principles by Ronnie Lipton and multimedia learning principles by Ruth Colvin Clark and Richard Mayer. Lipton focuses on 1) word design, covering the content part of information design such as layout, writing style, and use of color; and 2) picture design: how to effectively use illustration and pictures to support what is in the text. On the other side, Clark and Mayer successfully include the use of visual and auditory channels by explaining how graphics with audio improves learning. The audience learns better from animation and narration, than from animation and onscreen text. All the strategies are from synergies and divided into 4 categories with regards to 1) the learning-style preferences of the VARK Model and 2) the 4 components of the ARCS Model.