Instructional design/Color Selection for Message Design/Unit1 Effects

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Introduction

Unit 1 High- and Low-Keyed Colors
 * Definition
 * Effects
 * Quiz
 * Scenario Quiz

Unit 2 Warm and Cool Colors
 * Definition
 * Effects
 * Quiz
 * Scenario Quiz

Unit 3 Color Combinations
 * Definition
 * Effects
 * Quiz
 * Scenario Quiz

Unit 4 Psychology of Colors
 * Effects
 * Quiz
 * Scenario Quiz

Final Exam!
 * Final Exam
 * Summary


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Effects of High- and Low-Keyed Colors
In general, high-/low-keyed colors convey following impressions:
 * High-keyed colors: Quiet, peaceful, friendly
 * Low-keyed colors: Cold, sad, serious

Quiet


The use of high-keyed colors carries the quietness of the area. The quietness made by high-keyed colors tends to create a peaceful atmosphere.

Peaceful


High-keyed colors are also useful to convey the atmosphere of peacefulness. When you want to show the peacefulness of places, it is a good idea to select photos mainly use high-keyed colors.

Friendly


High-keyed colors tend to carry a friendly atmosphere. If you want to take a friendly picture, try not only to make a friendly smile but also to take the photo in a light place with background of high-keyed colors.

Cold


The grayness and darkness of the photos coney the coldness and possible unhappiness of the people who live in the area.

Sad


The extensive use of black and gray make the atmosphere of the photos sad. The pictures could be useful to deliver the message of the hardships or loneliness experienced by old people.

Serious


The picture on the left conveys the severity of the damage to the forest. The right picture shows the seriousness of the attitude or situation of the female.


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