Instructional design/Color Selection for Message Design/Unit3 Effects

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Introduction

Unit 1 High- and Low-Keyed Colors
 * Definition
 * Effects
 * Quiz
 * Scenario Quiz

Unit 2 Warm and Cool Colors
 * Definition
 * Effects
 * Quiz
 * Scenario Quiz

Unit 3 Color Combinations
 * Definition
 * Effects
 * Quiz
 * Scenario Quiz

Unit 4 Psychology of Colors
 * Effects
 * Quiz
 * Scenario Quiz

Final Exam!
 * Final Exam
 * Summary


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Effects of Color Combinations
Generally, analogous, complementary, and split complementary colors form the following impressions:
 * Analogous color: Warm, calm, and harmonious.
 * Complementary color: Striking.
 * Split complementary color: Sharp, but looks smoother than complementary color.

Warm


Analogous colors convey a warm feeling. While you have no clue of the temperatures of the places, you might have a feeling that the places are warm rather than cool.

Calm


If you want to create a calm atmosphere, it is a good idea to use analogous colors. You may sense the quietness of the places from the pictures.

Harmonious


Another effect of analogous color is to give a harmonious feeling. If you want to show the harmonious atmosphere in places or between people, consider using analogous colors.

Striking


People's eyes sense complementary colors in a unique way. If the complementary colors face each other, people sense the facing area looks vibrating. Complementary colors can create a dynamic or powerful atmosphere in this way.

Sharp


Split complementary colors make strong contrasts and thus create a sharp atmosphere. You might sense artistic and unique feelings conveyed by the pictures.

Smoother than Complementary Color


While split complementary colors create a sharp contrast, they tend to look more natural than complementary colors. While you might feel sharpness from the pictures, you might not feel a strong uncomfortableness either.


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