Social Media/Sport

Sport and Social Media

Contact: Leigh Blackall leighblackall@gmail.com 0404561009

Unit description and learning outcomes
This course is intended for people who want to know more about the uses, issues and examples of social media used in sport and society. It is an introductory course that will focus on the development of skills as well as critical appreciation of issues arising as a result of widespread use of social media.

Learning objectives:


 * 1) Describe different types of social media tools and applications*
 * 2) Compare different types of social media tools and applications*
 * 3) Setup and use a popular social media tools and applications*
 * 4) Use collaborative document authoring software and processes
 * 5) Use and demonstrate understanding of copyright and media formats
 * 6) Demonstrate awareness of issues in social media in sport and wider society

* As per the Australian National Training Framework's ICAWEB201A Use social media tools for collaboration and engagement

Generic skills

 * 1) Communication skills
 * 2) Working independently and with others
 * 3) Professionalism and social responsibility

Prerequisites and/or co-requisites
No Prerequisites and/or co-requisites, although very complementary with Sport sponsorship and media

Delivery mode

 * 1) This unit involves face to face lectures and tutorials at the University of Canberra.
 * 2) Online participation in part or in full, is optional and can be done via the website.

Lectures

 * 1) Orientation to the unit, assignments and assessment criteria
 * 2) The pros and cons of social media so far
 * 3) Privacy, data, economic models and other basis’ for social media services
 * 4) Cultures and trends in large social media networks
 * 5) Open source and participatory economics, mashup, sampling and re appropriation culture
 * 6) Proposals and activism for alternative social media networks
 * 7) Sport Fans and Social Media
 * 8) Coaches and Players with Social Media
 * 9) Social Media and Sport Controversies
 * 10) The Law Regarding Sport and Social Media
 * 11) Social Media in Sport Marketing and Sponsorship
 * 12) Sport Organisations and Social Media

Tutorials

 * 1) Get ready - Orientation to the unit, assignments and assessment criteria
 * 2) Set up a weblog - Set up a personal weblog for future tutorial exercises
 * 3) Editing a Mediawiki - Using and editing Wikipedia, Wikiversity and Wikibooks
 * 4) Set up an RSS reader - Track and manage content with Google Reader
 * 5) Bookmarking and tagging - Bookmarking and collaborative resource sharing using Delicious
 * 6) Photos online - Source and share photos and video on Flickr, Picasa and Wikimedia Commons
 * 7) Student presentations
 * 8) Student presentations
 * 9) Student presentations
 * 10) Student presentations
 * 11) Student presentations
 * 12) Student presentations

Lists of required texts/readings

 * 1) Sport and Social Media Unit
 * 2) Social media generic course outline
 * 3) Social media course website

Materials and equipment

 * 1) If you have a laptop or similar portable wireless Internet device, please make sure you are able to log on to the University Wireless and bring it to lectures and tutorials.
 * 2) If you do not have a portable, you will need regular access to a computer and the Internet for this Unit.

Unit website

 * Socially Constructed Media blog - Announcements, notes, demonstrations and exercises for this course will be posted here.

Assessment overview
To pass this unit, you must pass all 3 assessments.

Special assessment requirements

 * 1) To pass this Unit, you must gain a pass of 50% or above for each of the three assignments.
 * 2) If special circumstances require you to seek an extension, or a resubmission, please contact your lecturer before the due date of the assignment.

Academic Integrity

 * 1) Students have a responsibility to uphold University standards on ethical scholarship. Good scholarship involves building on the work of others and use of others’ work must be acknowledged with proper attribution made. Cheating, plagiarism, and falsification of data are dishonest practices which contravene academic values.

Workload

 * 1) The amount of time you will need to spend on study in this unit will depend on a number of factors including your prior knowledge, learning skill level and learning style.
 * 2) In planning your time commitments you should note that for a 3cp unit the total notional workload over the semester or term is assumed to be 150 hours. These hours include time spent in classes.
 * 3) The total workload for units of different credit point value should vary proportionally. For example, for a 6cp unit the total notional workload over a semester or term is assumed to be 300 hours.

Special needs

 * 1) Students who need assistance in undertaking the unit because of disability or other circumstances should inform their Unit Convener or UC AccessAbility (formerly the Disabilities Office) as soon as possible so the necessary arrangements can be made.

Attendance requirements

 * 1) This unit is an open and networked educational unit, meaning all content and instruction used in lectures and tutorials is available on the course website, making it possible for people at a distance to study online.

Withdrawal

 * 1) If you are planning to withdraw please discuss with your unit convener. Please see withdrawal of units for further information on deadlines for withdrawal.

Required IT skills

 * 1) It is not a requirement, but having a working knowledge of computers, the Internet and basic media such as images and video, is an advantage in this unit.

Costs

 * 1) There are no extra costs in this unit.

Student Feedback

 * 1) All students enrolled in this unit will have an opportunity to provide anonymous feedback on the unit at the end of the Semester via the Unit Satisfaction Survey (USS) which will be presented to you on OSIS.
 * 2) Your lecturer or tutor may also invite you to provide more detailed feedback on their teaching through an anonymous questionnaire.

Authority of this Unit Outline
Special conditions apply to Unit Conveners changing unit requirements, or introducing new requirements, from those set out in the Unit Outline. These conditions apply to changes on Section 2 (Academic content), Section 5 (Assessment), or other matters requiring student compliance such as attendance on field trips. Changes may only be made:

(a) if the Head of Discipline and a majority of students have agreed in writing;

(b) if written advice of the change is then provided on the unit site in the learning management system. If this is not possible, written advice of the change must be then forwarded to each student enrolled in the unit at their registered address; and

(c) in addition to (a) and (b), under other circumstances specified in the relevant Unit Outline.

Any change to the information contained in Section 2 (Academic content), and Section 5 (Assessment) of this document, will only be made by the Unit Convener if the written agreement of Head of Discipline and a majority of students has been obtained; and if written advice of the change is then provided on the unit site in the learning management system. If this is not possible, written advice of the change must be then forwarded to each student enrolled in the unit at their registered term address. Any individual student who believes him/herself to be disadvantaged by a change is encouraged to discuss the matter with the Unit Convener.