Survey research and design in psychology/Lectures/Survey research

Outline
This first part of this lecture presents an overview of the unit:
 * 1) Unit outline (key points)
 * 2) Assessment
 * 3) Survey admin guidelines
 * 4) Website resources
 * 1) Website resources

The second part of this lecture presents an overview of, and introduction to, survey-based research in the social sciences:
 * 1) Readings
 * 2) Scientific paradigm
 * 3) Three main types of research - and their strengths and weaknesses
 * 4) Experimental
 * 5) Quasi-experimental
 * 6) Non-experimental
 * 7) Research purposes
 * 8) Information gathering
 * 9) Exploratory
 * 10) Descriptive
 * 11) Theory testing
 * 12) Explanatory
 * 13) Predictive
 * 14) History of survey research
 * 15) Survey research examples
 * 16) Survey research characteristics
 * 17) Examples of survey research
 * 18) Pros and cons of survey-based research
 * 19) Summary

Readings
The combined readings for Module 1 (Lecture 1 and 2) are about survey research and survey design:
 * 1) Creative Research Systems (2009). Survey design: How to begin your survey project. Online article about designing surveys.
 * 2) Fowler, F. J., Jr. (2002). Designing questions to be good measures (Ch. 5). In In F. J. Fowler, Survey research methods (3rd ed.) (pp. 76-103). Thousand Oaks, CA: Sage. An excellent book chapter about how to write good survey questions. The best version is via UCLearn, but there are also some freely available versions:
 * 3) UCLearn reading list (Survey research and design section)
 * 4) Google Books (Note: pp. 80-81, 87-89, 91-92, 95, 97, 100-102 are missing)
 * 5) html (earlier version, full text)


 * 1) Howitt and Cramer (2014a):
 * 2) Chapter 29 - Statistics and the analysis of experiments (pp. 401-408)
 * 3) Chapter 34 - The analysis of a questionnaire / survey project (pp. 476-484)
 * 4) Nardi, P. M. (2006). Developing a questionnaire (Ch. 4). In Doing survey research: A guide to quantitative methods (2nd. ed.) (pp. 66-106). Boston, MA: Pearson. UCLearn reading list (Survey research and design section). Blog post.
 * 5) Trochim, W. M. K. (2006). Survey research. Online article about survey research.
 * 6) For more readings on this topic, see survey design readings

Slides

 * Lecture slides (Google Slides)