Talk:Motivation and emotion/Book/2016/Processing fluency theory of aesthetic pleasure

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Hey there! Your topic sounds really interesting. Not sure what direction you want to go in when discussing aesthetic pleasure, but here are some resources that you may find helpful :)

Journal article - The perceptual fluency effect on pleasurable online shopping experience

Google Books - Aesthetic science: Connecting minds, brains, and experience.

Good luck with your book chapter :) --U3100368 (discuss • contribs) 06:25, 25 September 2016 (UTC)

@U3100368 Thank you!! --CeeJay95 (discuss • contribs) 02:35, 5 October 2016 (UTC)

Your chapter is coming along really nicely :). To add some more visual interest, perhaps you could put some icons in your coloured boxes, for example:







You could also add in little quizzes or videos to make the chapter more interactive for your readers. U3100368 (discuss • contribs) 13:26, 16 October 2016 (UTC)

Thanks for the icons!! I hadn't really thought about adding them and I wouldn't know where to start looking for them. Yeah I've got some sample quiz questions on my userpage, I was gonna put them in when I finish the main section but thanks for the support in that :)--CeeJay95 (discuss • contribs) 00:39, 17 October 2016 (UTC)

Hi again! I've fixed up some grammatical errors for you. I also have some suggestions for sentences that could be re-worded or re-structured.

He suggests that even if two stimuli present the same level of pleasure intensity and duration, the differing experiences presented by the two experiences suggests they may differ in quality of pleasure (Hauskeller, 2011). --> this sentence uses the word "suggests" twice; perhaps you could change the first to something like asserts, posits, or postulates?

Mill also distinguishes between complex and simple pleasures, with the idea that more complex beings can more easily experience complex pleasures, and simple beings more easily experience simple pleasures due to the complexity of the respective beings cognitive functions (Clark, 2012; Hauskeller, 2011). --> this sentence is a little hard to follow. Maybe you could utilise a semi-colon to keep it all linked, but break it up slightly for easier reading.

- E.g., Mill also distinguishes between complex and simple pleasures; more complex beings can more easily experience complex pleasures, and simple beings more easily experience simple pleasures, due to the complexity of the respective beings' cognitive functions (Clark, 2012; Hauskeller, 2011).

Onfray believed that materialism and hedonic experience go hand in hand, with an emphasis on aesthetic pleasure being a true cause of hedonism (Bishop, 2008). --> perhaps consider chagning "with an emphasis on" to "placing emphasis on".

In your section on the processing fluency theory of aesthetic pleasure, perhaps you could first define aesthetic pleasure and then go on to talk about the PFTAP theory, rather than placing the definition in parentheses.

The PFTAP suggests that aesthetic pleasure (pleasant experiences derived from visual stimuli due to the visual appeal or beauty the stimuli presents) is dependent on the ease of fluency of the processing of information from a given stimulus --> this sentence contains of lot of "of"s; is there a way to re-word this?

High fluency of cognitive processing, also known as high ease of processing, indicates a positive affective reaction, leading the organism to experience pleasure, and therefore increases enjoyment of the stimulus and leads to more positive evaluations of the stimulus. --> I find this sentence a little hard to understand. Is the increased enjoyment and positive evaluation of the stimulus a consequence of the organism experiencing pleasure?

Some of your paragraphs are only two sentences long; could they perhaps be put into other paragraphs?

Given the two go hand in hand, it is important to note that they can influence each other, with repeated presentations of the stimulus the objective fluency may increase, though processing ease may remain the same (Brakus et al., 2014; Winkielman et al., 2008). --> I don't really understand what you are trying to say with this sentence.

Perceptual fluency, which involves the level of ease produced when analysing low level data, usually orientated with the surface features of the stimulus. Conceptual fluency is used to analyse the ease of which high level operations, used to categorise and analyse the stimulus in relation to knowledge gathered through semantic memories, thus making it unique to each individual (Winkielman et al., 2008). --> these sentences do not grammatically make sense.

This is believed to be due to the simplicity of them; therefore, smaller processing steps are needed to finish the analysis --> should "therefore" be replaced with "consequently"?

Due to the high ease and speed of processing symmetrical and prototypical images or objects, it is argued that they are preferred over complex images or objects because of increased pleasure induced by the simpler forms due to faster processing. --> do you need "due to faster processing" at the end of the sentence, as you are essentially saying this at the beginning.

In relation to the initial narrative, Sally begins feeling pleasant when she approaches her office due to the symmetrical nature of the building, while Jason is bombarded with abstract art that is complex and takes time to process, therefore reducing the pleasant emotions experienced at work. --> it took me a second to realise what you were talking about. Maybe you could put this in an example box to emphasise that you are no longer talking about theory and research?

Perhaps you could also slightly change the wording --> In relation to the initial narrative, Sally begins feeling pleasant when she approaches her office due to the symmetrical nature of the building; in contrast, Jason is bombarded with abstract art that is complex and takes time to process, which therefore reduces the pleasant emotions experienced at work.

A theory of why familiar stimuli elicits positive affect is due to the fact a pathway has already been created for this stimuli, therefore progression is easier, as well as the idea that familiar stimuli is safe --> change bolded words to "relates to"?

By familiarisation of a stimuli, the individual receives pleasant emotions due to ease of processing, as well as the unlikelihood of the stimulus to be dangerous (Reber et al., 2004). --> this sentence is hard to understand.

It has been utilised in art and architecture for centuries. It has been found in galaxies, the natural environment and even within the human body. --> consider connecting these sentences with a comma or semi-colon.

It has been discovered that the most aesthetically pleasing stimuli conform to this ratio and is therefore highly prevalent within hedonic experience --> are you saying that the ratio is highly pleasant within hedonic experience?

Berlyne discovered an inverted U-shape in his results, suggesting an optimum level of complexity is associated with pleasure. --> in his results of what?

While studies resulting in positive affect upon initial exposure increase in positive affect over future exposures, this reliability has not been found where negative affect is initially found. --> perhaps consider re-wording this sentence, as it sounds as if you are saying the studies increase in positive affect over future exposures.

In some cases, future exposures result in an increase in liking --> could this be changed to "increased liking"? Following this, you say "which aligns with the theory" --> which theory are you talking about?

Branching from these queries, it is also argued that the theory does not address aesthetic pleasure in it's true form. Bergeron and Lopes (2012) suggested that strong aesthetic pleasure is a consequent of more than just the ease of which recognition and categorisation of information is processed upon exposure to any given stimuli. --> is it possible to elaborate on this more? i.e., what did they suggest aesthetic pleasure also is?

According to the given theory, this would make the art unpleasant and reduce liking. However, people tend to enjoy this kind of complex and ambiguous visual stimuli, suggesting ease of processing is not necessarily the cause of pleasant emotions experienced in visual experiences. --> consider linking these two sentences with a semi-colon.

On a more broad note --> could this be changed to "on a broader note"?

come closer in align --> consider changing to "come closer in line" or "closer in alignment"

Colour familiarity can be utilised to encourage faster processing and therefore pleasurable experiences for consumers, therefore increasing the chances of purchasing --> you have used "therefore" twice in this sentence; could the second one be changed to "consequently" or subsequently"?

Squares are utilised in all three sites, with Twitter and Facebook utilising the rule of thirds, whereby people enjoy looking at things that are broken into threes more than any other number (Warhol & Fields, 2012). --> could "whereby" be changed to "which states"?

Squares are utilised in all three sites, with Twitter and Facebook utilising the rule of thirds, whereby people enjoy looking at things that are broken into threes more than any other number (Warhol & Fields, 2012). It is used mostly in photography, but the newsfeed of Facebook and the homepage of Twitter are also broken up into sections of three to encourage interest and ease of processing (Im et al., 2010). --> if you are needing to cut down on words, perhaps you could just have the first sentence, and add this bit about the three squares to encourage interest and ease of processing at the end of it?

It was found that the use of the PFTAP did in fact produce feelings of pleasure upon viewing sites that utilise ease of processing techniques. Ease of visual processing was also positively correlated with intent to purchase and rate of return to the site. --> perhaps include a reference for this sentence as it is unclear you are still referring to Im et al.'s research.

This is the same for office buildings --> consider changing to "the same applies to office buildings".

In fact, a lot of emphasis is placed on the proper design of offices to ensure happy employees, which therefore enhances effectiveness and efficiency. --> consider changing "therefore" to "consequently" or "subsequently" as you are talking about an effect of employees being happy.

This is why symmetrical and simple designs are used when creating a space that is being purposed to hold a large majority of employees. --> this doesn't sound quite right.

Again, perhaps consider separating your real-life example from the information.

The hedonic experience is defined differently by many theorists, however they all agree in the search for pleasure over pain (Moen, 2016). --> should "in" be changed to "on"?

I have noticed that in some places you move between tenses while talking about the same concept. Also, sometimes you have said "so and so suggests" while other times you say "so and so suggested".

Overall, I think the context you cover in your chapter is excellent, as is the quality of your writing.

Please don't hesitate to ask for clarification on anything I have suggested :) --U3100368 (discuss • contribs) 04:17, 18 October 2016 (UTC)

Thank you for your constructive feedback!! I had a look through and made a lot of the changes you suggested, I'll have to go through again and make sure it is all in the same tense (thank you for bringing that to my attention, its the result of doing it chunks at a time rather than sitting down and just doing it). But really thank you for the proof reading and feedback!--CeeJay95 (discuss • contribs) 05:12, 19 October 2016 (UTC)

@CeeJay95 You're very welcome! I'm glad my feedback was helpful :) --U3100368 (discuss • contribs) 06:00, 19 October 2016 (UTC)

-- Jtneill - Talk - c 22:42, 15 November 2016 (UTC)

-- Jtneill - Talk - c 00:15, 21 November 2016 (UTC)