Talk:Motivation and emotion/Book/2020/Advertising and emotion

Comments
After the sections you should have a small section that introduces what you are about to talk about, i.e. - what's emotional advertising - how does emotional advertising work intro section advertising and psych consumer behaviour strategies - what brands have used emotional advertising --Laurenpeel (discuss • contribs) 06:42, 8 September 2020 (UTC)

Hey! I find this topic very interesting and found some research that may help you with your chapter! This article is titled "The effects of music on emotional response, brand attitude, and purchase intent in an emotional advertising condition" by Morris and Boone (1998). This study provides an experimental design that provides empirical evidence for advertising on emotion (especially through music!). You can find it here: https://www.acrwebsite.org/volumes/8207/volumes/v25/NA-25 From this, it is from 1998 so it may be interesting to discuss how these findings may differ to more recent studies ! :) --U3190016 (discuss • contribs) 12:22, 12 October 2020 (UTC)

Hi, I think the idea of using the section 'what brands have used emotional advertising' to be really interesting and a great way to use case studies. But maybe you should limit the number of examples used, link to the campaign, and link some of the elements in the campaign back to relevant theory. I also noticed that for each of the examples used you haven't referenced where/how you found them. For the NRMA example for instance, I noticed you've referenced that it was an Effie award winner. On the effie's website they include the brand submissions which have information around how they identified information and showed empathy. You may want to inlcude this reference: https://effies.com.au/attachments/entry-214-insights-nrma.pdf and contrast the way they have used emotion to a peer reviewed journal article looking at advertising/emotion theory. Some useful articles may be: http://web.a.ebscohost.com.ezproxy.canberra.edu.au/ehost/detail/detail?vid=0&sid=aca05e27-e8a2-4ba9-ad75-9299bd89b739%40sessionmgr4008&bdata=#AN=9479581&db=bsu or https://www-sciencedirect-com.ezproxy.canberra.edu.au/science/article/pii/S0268401216000025?via%3Dihub --U3025324 (discuss •contribs) 19:30, 14 October 2020 (UTC)

I found a starting source that could help you explore how persuasion plays a role in advertisement. https://books.google.com.au/books/about/Visual_Persuasion.html?id=OQ5TPWYSndwC&redir_esc=y --U3166965 (discuss • contribs) 23:31, 17 October 2020 (UTC)

Heading casing
-- Jtneill - Talk - c 01:10, 19 September 2020 (UTC)

Social media and advertising
could be worth exploring how social media has impacted advertising and if so how they can potentially individualise ads for different users--Jackson McNee (discuss • contribs) 00:11, 18 October 2020 (UTC)

-- Jtneill - Talk - c 21:55, 6 November 2020 (UTC)

-- Jtneill - Talk - c 08:35, 20 November 2020 (UTC)