Talk:Motivation and emotion/Book/2022/Discounts and consumer purchase behaviour

Heading casing
-- Jtneill - Talk - c 07:20, 22 September 2022 (UTC)

Suggestion
Hey,

What an intriguing topic ! I had a look for a source for this chapter and found a interesting and relatively recent one looking at the pure framing effect of price discounts on consumer search behaviour. The results in this study suggest that subjects only base their decisions on salient characteristics of the situation rather than on the objective price information which might be an interesting point to add ! Good luck and I look forward to reading your chapter once its done :):

https://www.sciencedirect.com/science/article/pii/S0167487013001037?casa_token=1msk52mwSVYAAAAA:vGIbxkaiIXAKMVYV8YaAqCJqO8rsf0gegOT230q1W_UFgt9-wUh5THqOdAyu95mKOTvL72lceU-R U3210431 (discuss • contribs) 22:50, 10 October 2022 (UTC)

Hello, I'd echo the above suggestion - there are several documented phenomena in behavioural economics that would have a significant effect on how consumers respond to discounts. The anchoring effect means that people are likely to compare a discounted price to their knowledge of the product's usual price. For products where the 'usual' price is less likely to be known to the purchaser, marketers would benefit from displaying a higher "regular" price to exaggerate the perceived discount. Check out https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/anchoring-heuristic/ if you'd like more information and some starter references for this. Also interesting about this from a motivational perspective is that people will often be unaware of the anchoring effect, so it's one of those situations in which self-report of motivation for a purchase may be a particularly unreliable measure! Good luck with the rest of your chapter.U3141987 (discuss • contribs) 08:40, 12 October 2022 (UTC)

Suggestions for this chapter
Hello! Good work on the chapter so far! As it is close to the due date for this assignment I suggest using more hyperlinks, study case boxes and even some examples to help make the chapter more interactive and give it a bit of colour as well. There are a range of cool templates you can use by looking them up in wikiversity and adding hyperlinks to key concepts and theories will help the readers go explore other interesting topics and overall improve your page. I hope this helps! U3216389 (discuss • contribs) 07:50, 16 October 2022 (UTC)

Comments
Hi, the chapter is interesting, I suggest to use some focus questions and take away message regarding on the explanation of the main questions. This helps guiding. readers to have an idea about the focus in their chapter. Also, please don't forget to add in some more external link and your see also section. Great work! Jingru shao 0906 (discuss • contribs) 17:02, 16 October 2022 (UTC)


 * Here are some links might be useful for your see also,
 * https://www.namogoo.com/blog/consumer-behavior-psychology/psychology-of-discounts/
 * https://www.emucoupon.com/insights/discount-impact-on-consumer-buying-behavior Jingru shao 0906 (discuss • contribs) 17:04, 16 October 2022 (UTC)

-- Jtneill - Talk - c 09:49, 4 November 2022 (UTC)

-- Jtneill - Talk - c 08:02, 10 November 2022 (UTC)