The Web Economy/21

Branding Philosophy
This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Topics

 * Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise.
 * Brands take a long time to build, expect 5 years.
 * Branding can be the most expensive part or value of a product.
 * In cyberspace a brand can be easily displace due to low barrier of entry.

Discussion

 * What is the most expensive brand in the world and why ?
 * How does software companies brand itself before the web? In the web?
 * How does new software fight against established brands?
 * What do you think about Europe branding Open Source?

Activities

 * Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
 * Create or edit sub-pages of course materials within wikiversity.
 * Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

Links to Student Notes
(Provided by Students - subject to edit ranking by tutor)

Notable Links to Resources
(Provided by Students - subject to edit ranking by tutor)

Sub-Pages
(Done in wikiversity as course material by the students under the guidance of the tutor)

Course Navigation
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