Tourism/Stages

This is a new learning resource.

Butler Model
The Butler Model is a model of tourism that represents tourism as the life cycle of a resort. It depicts tourism as exploitation of a resource.

There are 7 stages, including the final stage the area either declines or rejuvenates and succeeds. A good case study is Blackpool.

•	Exploration – Small number of visitors attracted

•	Involvement – Locals see tourism opportunity and develop services

•	Development – Large companies build hotels and leisure complexes and package holidays, jobs come – advantages and disadvantages

•	Consolidation – Tourism is now a major part of economy, visitors steady making jobs secure. Some older hotels become cheaper, less upmarket attracted, rowdiness becomes a problem.

•	Stagnation – The resort becomes unfashionable and numbers of visitors start to decline businesses change hands and often fail.

•	Decline - Visitors prefer other resorts, day trips/weekens main income source.

•	Rejuvenation – attempts made to modernise the resort and attract new people.