UCNISS/Sport Social Media Academy/Why, who, where?

Why, how, what, who, where?
When thinking about using social media, sport organizations and athletes may want to answer the following questions:


 * 1) Why do you want to use social media?  How can social media help you reach your institutional objectives?  Who in your organization will help you meet these objectives when using social media?
 * 2) Who is your audience?  Who will you use social media to reach?
 * 3) Where is your audience located online?