User:1sfoerster/enes100/spring2014/Blood Cooler Storyboard

Storyboard of 5 minute blood cooler sell


 * Engineering = Science, Business, Art
 * Philosophy = Truth, Goodness, Beauty
 * Corecontrol product is ugly or Kludgy


 * Carrying around a bag
 * Putting plastic glove on that grips the skin ... while sweating
 * Interrupts workout

Mystery Parts versus Reuse ... air matress pump, pvc pipe, aquarium water pump, balloon Convince that works:
 * Science, Truth ... can refer to academic papers, but customers will not read these ... talking heads don't solve the problem
 * Anecdotal, Business, Goodness ... stories from people that it works
 * Short Video, Beauty .. this is what is missing ... this is needed to motivate people to change

Three general media starting points besides news shows: Target specific groups, call news papers
 * Biggest Loser .. look up episode around Oct. 29, 2013
 * Shark Tank .. did not find any references, but look
 * Myth Busters .. found reference but no episode, need to look deeper
 * MS
 * Fire Fighters
 * Anesthesiologists

Work through very young, just getting started attorney that knows Mandarin and worked with Chinese Intellectual Property (IP) counterparts in law school, has studied patent law, wants to work for USPTO, needs a starting point for their career.

Beehives below the neck include all of our organs. Their bees swim in our blood. Collectively they have a mind that communicates through our unconscious as feelings. Our conscious mind is a luxury to them. It is a source of tension through out our lives. Collectively their objectives are:
 * maintain 98.6&deg;F
 * store chemical potential energy
 * Convert raw materials (food) into energy
 * Movement (muscular system)
 * Allow us to react with our environment (senses)
 * do battle with invaders .. immune system

The beehives take energy coming from intestines, flowing through the blood and store it in these locations with the following priorities: The problem is that this is not the same order the beehives use energy: This leads to these problems: The body is stubborn and does no want to adapt unless forced to. Our brain responds with a "don't exercise" logical conclusion.
 * yellow fat (excess storage)
 * white fat (necessary to live)
 * brown/dark fat (Helps regulate body temp)
 * muscles
 * brain
 * white fat
 * brown
 * muscles
 * yellow fat
 * brain
 * yellow fat is the ugly stuff that we want to loose
 * Brown fat insulates helping the beehives maintain 98.7&deg; which causes heat build up when we want to work out to loose weight
 * Our unconscious mind doesn't want us to loose weight

What limits our reps? What is the most dangerous thing that can happen during exercising?
 * Lactic Acid
 * Respiratory system
 * overheating
 * hydration
 * Exhaustion
 * Frequency and Volume of workouts
 * Central Nervous System
 * Recovery Ability
 * Health (sickness)
 * Over training
 * Under resting
 * Room Temperature
 * heat stroke
 * pain
 * head ache
 * Dehydration
 * Pulled Muscle
 * Strained muscle
 * Torn Muscle
 * Ect...

What is the best evidence of good exercise? Heat influences every aspect of exercise. Lactic Acid occurs to protect the body and limit over training. Its what causes soreness the next day.
 * Core Temperature rises
 * Controlled rest time
 * sensitivity to air/water temperature
 * Continued progress
 * Feeling better/stronger the next workout

Blood cooling solves all these problems. We want to show you a beauty proof. The beauty proof has to be short, convincing and lead to scientific questions and an appetite for anecdotal stories.

What a swimming work out looks like: Timed warm up, workout with timed rest intervals and a cool down.
 * The Blood cooler aids in recovery time and prevents overheating which allows for a more consistent performance.

Standard workout: Cardio warm up, dynamic warm up, warm up inside of each lift, perform working sets with timed rest intervals, cool down and stretch

In the weight training video, the athlete will first use the blood cooler with hot water to stimulate circulation before preforming a short cardio warm up. The athlete will preform a 15 rep timed set of Clean & Jerks. Only after 15 reps reps are completed will the athlete be allowed to re-hydrate and use the blood cooler. The rest time will be exactly 10 minutes and during that time the athlete will record the sensations of using the blood cooler. Once the rest time is up, the athlete will repeat the workout. At the end of the second set, the recorded finish times recorded will be compared to see the effects of the blood cooler and the athlete will be asked to review the blood cooler.


 * The blood cooler will keep the rest times more consistent, allow the body to retain more water, allow smoother/more working sets and aid in relaxing the body afterwards.

Standard sprinter workout: 6 lap warm up, static stretches, dynamic stretches, mobility work/drills, footwork and stride drills, "working sets" of prescribed distances based on the athletes race with STRICTLY timed rest intervals, cool down an stretch.

In the sprint video, the athlete will use the blood cooler with hot water to stimulate blood flow before warming up. The athlete will then preform a set amount of short distance sprints (10x100m) with a rest time of 2-3 minutes. During the rest time, the athlete would use the blood cooler to regulate their body temperature and then record the feelings and sensations that it creates. This would occur 10 times and then a final recording of feelings at the end of the workout to summarize how the athlete feels.


 * The blood cooler will a in the recovery of the athlete during the workout as well as allow for a more efficient rest/decrease rest time.

Standard Thrower Workout: 6 lap warm up, static stretch, dynamic stretch, foot work drills, technique drills, warm up throws, meet simulated throws, technique work till exhaustion. Along with weekly sprint workouts an core workouts with timed rest intervals.

In the Thrower`s workout video, the athlete would use the blood cooler with hot water to stimulate circulation before preforming a cardio warm up. The athlete would then preform their implement specific warm up routine before starting their workout. The thrower would take about 5 throws (as there isnt as much cardio required) after being thoroughly warmed up and then begin using the blood cooler with cold water to regulate the body system. The athlete would record the sensations of the blood cooler after each use. And then write a overall summary and rating of the blood cooler. The throwing athlete may experience the best and most obvious results during the hammer and javein throws because of the increased time under tension (TUT) when comparing to a shot put or discus throw.


 * The Blood cooler will allow the thrower to relax their body and increase kinesthetic awareness as well as body control. This allows for a more technical throw since throws are mainly timed explosions.