User:Anandsuict

This page is Created by Anand Lanjewar for posting homework and In Class work, he is the same user: Anandsuic. This page is dedicated for subject i.e. Technology Exploitation.

AdSense
Google AdSense is an advertising software created by Google Corporation which allows website owners to inroll this program enabling text, image, and video ads on their websites. The Google controls these advertisements and make income on per click or/and per impression basic. Many websites use AdSense to monetize their content; it is the most popular advertising network.
 * AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

There are three ways of generating revenue adopted by most of the webmasters : 1.	They use a wide range of traffic-generating techniques, including but not limited to online ads.

2.	They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.

3.	They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".

Google AdSense is a free program that allows online publishers to earn revenue by displaying relevant ads on a wide variety of online content, including:

Site search results:

Easily add a custom search engine to one’s site, and earn from ads on the search results pages.

Websites:

Display ads on one’s website that are suited to his audience's interests, and earn from valid clicks or impressions.

Mobile webpages and apps:

Connect individual’s mobile users with the right ad at the right time as they seek information on

Abuse & Criticism:

This has abused of being used by some webmasters who create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. Such websites often contain nothing but a large amount of interconnected, automated content including spam blogs, wikipedia. Some of the pages of the websites lead to dangerous virus center where visitor compute can get easily damaged by contained material on website.

AdWords
Google’s major revenue generator is the AdWords, AdWords offerspay per click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one headline and two additional text lines. Customers who want to make advertisement select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches on Google, ads (also known as creatives by Google) for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results. Clickthrough rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads. The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business.

Features:

Control where one’s adertisement is showing: Google AdWords helps individual advertise to people who are already interested in what he offer. His ads can show at the exact moment when they are searching on Google for hia products or services.

For example, if people search for something related to his products or services on www.google.co.uk, they may see his ad alongside or above Google search results, depending on which words or phrases he associated with his ad. Sincehis ad is relevant to what they're seeking, these potential customers are more likely to click on it to visit his website, where they can learn more or make a purchase.

Budget and Costs control:

Google AdWords can be tailored to fit any budget.

Pay when somebody clicks on ad:

Google AdWords allows costmers to adapt their advertising to the evolving demands of their business. If they have a sale, they can easily make changes to their ads to include their new offer, which can go live immediately.

Know what's working, and what's not:

Google AdWords removes the guesswork about the effectiveness of customers advertising. It allows them to track the performance of their ads so they can easily see how well they are working.

Recommendation:

I would recommend Adsense to SUIC to promote their product effectively generating revenue by making ad of other products on SUIC website.

Anandsuict 04:19, 13 March 2011 (UTC)

1. Introduction:
A Nanowire Battery is new technology invented by Stanford University Team led by Dr. Yi Cui, Assistant Professor of Material Science and Engineering of Stanford University. In this technology silicon nanowires are used as the active lithium storage material for the battery electrode. Traditional graphite anode was replaced by a stainless steel anode covered in silicon nanowires. Silicon is an attractive anode material for lithium batteries because it has a low discharge potential and the highest known theoretical charge. This hi-performance lithium battery is rechargeable with higher energy capacity and longer cycle life for applications devices. This battery is the fastest in charging and discharging since ever.

Parameter of Batteries:
Let’s look at the basic fact of the batteries, how these characters which concerns a lot to make decision choosing batteries:

Energy storage:

Energy density is the total amount of energy stored in a given battery space per unit volume. It is used to measure capacity of storing the energy which would used to produce power or power density. It gives estimate that how long battery can run. For example in notebook message pop ups describing: low battery 30% (45 min, please charge your battery or change battery pack). It simply shows that how much battery is stored (left). When the battery is fully charged is shows fully charged: 4hrs. Now, here specification of battery allows storing maximum amount of energy per volume. When same energy storage is calculated by weight per unit becomes specific energy calculation. These terms usually interchange when we talk or discuss about battery or energy. The energy per unit volume is also a useful parameter fuels.

Specific energy: is defined as the energy per unit weight or mass. Common metric units are J/kg. This determines the size of the battery smaller the size, lower the energy. Ex. AAA battery.

Power density: Power density (or volume power density or volume specific power) is the amount of power (time rate of energy transfer) per unit volume (Wikipedia, 2010). It measure how rapid is the output of energy. For example, in electric vehicle, the capacity of going fast is the power density where as how far is energy density. In energy transformers like batteries, fuel cells, motors, etc. but also power supply units or similar, power density refers to a volume. It is then also called volume power density which is expressed as W/m3. Volume power density is sometimes an important consideration where space is constrained. In reciprocated internal combustion engines, power density- power per swept volume is an important metric.

Cycle life:

The cycle life of a battery is the number of recharging cycles the battery can go through before it reaches the point where it can be recharged only to a defined percentage of its original capacity. Cycle life for a lead-acid battery is between 250 and 500 cycles, depending on the quality of the manufacturer's products and the depth of discharge (down at most to 60% of rated capacity). NiCd, NiMH, and Li-ion batteries are usually good for 500–700 charge-discharge cycles (Medicalelectronicsdesign, 2006). Where as nonowire battry gives more than 3,000 charge-discharge cycles (Wikipedia, 2011). down only to 80% of their rated capacity. In all cases, regardless of the battery chemistry used, the deeper the depth of discharges, the fewer the number of cycles the user can expect from the battery. For example notebook battery allows to recharge 3,00 times. It means we can charge battery after every discharge for 300 times, that is the cycle life. It typically decides how long we can make use of the battery.

Calendar Life:
in spite of cycle life, calendar life is also important and differs from cycle life, it is the overall life of the battery regardless whether we use it or not. It is the maximum length battery use, after which it loses the purpose and becomes unusable. If the battery life or calendar life is 3 years, we can use it for three years. If we don’t use it still it gets damaged after the given period. Charge Discharge Method: C rate refers to ratio of period of charging and discharging. Examples: 1C, 2C. C2. Here 1C means an hour charging will last an hour. 2C shows that to use battery for an hour we need to charge for 2 hours and lastly C2 takes half an hour for same period of battery use (YouTube, 2010). Safety: it is big issue in handling power, storing and using. AAA size battery may not bring a lot damage at the time of explosion. If the explosion happens in vehicles where 700 to 800 cell are used, that will bring absolute disaster so the safety is in priority.

Nanowires Technology:
According to Dr. Yi Cui, “Silicon can store a lot of lithium but the volume expansion is too high, by using nanowires solves the problem of volume expansion and can achieve extremely high capacity, lithium storage capacity with multiple cycles. This is 10 times more than the current technology. So the implication of this discovery is very, very exciting, it means having a better battery” (G M Volt, 2007). Traditional silicon anodes were researched and dismissed due to the tendency of silicon to crack and become unusable because it swelled with lithium during operation. The nano-wires do not suffer from this flaw. According to Dr. Cui, the battery reached 10 time density on the first charge and platitude to 8times density on subsequent charges. In order to take advantage of this anode advancement, an equivalent cathode advancement is required to achieve the increased storage density. The team expects to reach 3,000 charge cycles by 2012. Reaching this goal would make nano-wire batteries viable for use in electric vehicles.

Important feature of Nanowire Battery:
First important thing is it has 3,000 charge-discharge periods or cycle life. It ses stainless steel as anode different than other technology users. Since it is measured in nano scale calculation the size of the battery is much smaller. Energy density power density is higher than traditional batteries and also much safer.

This Nanowires Batteries are applicable to consumer electronic devices like cellular phones, PDAs, video games, and notebooks. These all devices need strong batteries but small in size, the Nanowires batteries will be the best choice in coming days. Not only the small devices said above but also this battery can be used vehicles. It is well born in the human’s mind that the present energy sources are scare and it is needed to have an option to that. However this may serve several problems and expected to be delivered by the first quarter of 2011.

--Anand Lanjewar 03:30, 27 February 2011 (UTC):This secondary research made by user is a partial requirement of Technology Exploitation, subject included in SUIC MBA International Program.

Business Model
Manufacturer (direct)

SUIC NANOWIRE BATTERIES CO. LTD.

Introduction of the firm:

SUIC NANOWIRE BATTERIES CO. LTD. is battery manufacturer firm based in Bangkok, Thailand which produces batteries using nonowire technology invented by Dr. Yi Cue. We supply Nanowire batteries to firms producing medical devices such as Ventricular Assistance Device, that is used to partially or completely replace the function of a failing heart: “HeartWare” and HeartMate II. Heartware International Inc. is producer of “HeartWare” and HeartMate was invented and produced by Thoratec Corporation.

Project Plan

Nanowire battery manufacturing project has been taken by Anand Lanjewar and Maetini with partnership of fifty percent each. The project requires the budget of 90 million Thai Baht.

Purchasing License

Since our project is small in size and produces the limited units of battery Dr. Yi Cue is agree to let use his patent on payment some small amount. It cost one million US dollars in one time purchase cost, but however we also agreed to pay him 5% of net income constantly in the end of each financial year.

Manufacturing Plant

SUIC NANOWIRE BATTERIES CO. LTD. has purchased the 15 acres of land paying THB 550,000 per acre with total of 8.25 million Thai Baht in Nakhon Pathom Province 29 Kilometers from Head Office. 5.75 million Thai are spent on building a plant facilities including shelter, building and parking etc. Plant is equipped with manufacturing machines and other technical instruments which cost 15 million THB. One million is spent on five years lease of Head Office which also operational office. 30 million THB is a part of current asset, working capital.

Human Recourses

Firm will headed by Ms Maetini (CEO) total number of employees needed is 140. Including 17 managers and ten engineers,70 employees at inline production and other 41 staff at various posts including front office and secretary to CEO and Senior Manages.

Production

SUIC NANOWIRE BATTERIES CO. LTD. determined to start production by February 2013 manufacturing 2,000 units per day. The unit will be sold at US$10, supply to “HeartWare” and “HeartMate”. Both the firms have agreed to buy minimum of 350,000 units per year each. This will generate at least total revenue of 18,000,000 THB per month. 216,000,000 THB per year.

--Anandsuict 15:06, 18 March 2011 (UTC)

SugarCRM

SugarCRM is an open-source software-solution vendor which produces the Sugar Customer Relationship Management (CRM) system. Sugar allows us to monitor market trends and key customer accounts based on real time data. This has allowed us to refine our business strategy continuously to better meet our customers' needs.

SugarCRM is Open Soure Software to make Sale force automation, it is information systems that enhance comfort and convenience with a team of sales, such as record data of people in the audience, the conversion of prospects into customers or reminder for Contact customers or prospects, etc. In addition, sales data can be then sent to the Sales Market Research. To analyze sales data to be used for further marketing strategies.

Sugar CRM Open Source for a work function will be divided according to the roles of users as follows.
 * •	Sales Module is used to help and facilitate the sales work, such as the IMF's target, the notification of appointments with clients.
 * •	Support Module that make up a record of problems in the Product of customers and solution approach. And tracking corrective actions *with different Issues.
 * •	Marketing Module that allows the marketing department. Sales data for the various Campaigns and the problem of the Product, analyzing to determine the marketing strategy.

In addition, the Feature SugarCRM also help to create more Modules by the user and doed not need to know how to program it enabling us to create forms to collect information. In addition, SugarCRM is provided to assist in decision-making process.

Supply Chain Now™
JDA's Supply Chain Now™ is  a supply chain management package delivering  a return on investment with reduced risk in as fast as four months. JDA provides all information on its website http://www.jda.com. It is effective software bring results with four months of implementation of JDA's Supply Chain Now™.

JDA’s Supply Chain Now is helpful in many ways:

JDA Supply Chain Now increases the Growth and Efficiency of the firm: This package helps to make smart decisions in less time. It also improve the basic supply chain management Capabilities. It brings changes in organization by:

• Automatic forecasting and planning of inventory • Takes less time in data collection and analyzing. • Help in making decisions that are favored by supply chain planners • Capable supply chain issue’s notification in advance  allows to eliminate unnecessary expediting expenses. • Easily make changes in supply chain according to business conditions.

JDA Supply Chain Now Promises Financial Success with Low-Risk Delivery:

1) the expected return on investment;

2) the business processes, resources and skills required to be successful; and

3) the time-to-benefit.

Supply Chain Now helps  meeting customer expectations, lowering operational costs and maintaining proper inventory levels by improved demand-supply alignment.

• Better knowledge of customer demand patterns • Enhancing inventory positioning in locations and time demand • Synchronized inventory, distribution and production or purchasing decisions Like many other manufacturers, Oxford Industries needed to streamline its global supply chain planning processes. The company, which operates private-label and licensed-apparel Low Risk, Speed-to-Value Supply Chain Optimization businesses.

Anandsuict8:12, 13 March 2011 (UTC)