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ANNOTATED BIBLIOGRAPHY

The Fair Trade Resource Network (2010), The New Consciousness Consumer: Expanding Economic Justice through Fair Trade, Boston, Red Sun Press

This book provides comprehensive and detailed information on the concept of fair trade. Targeted at both those already involved in the fair trade movement and those outside of it, the book describes or defines fair trade, its goals, and differentiates fair trade from other types of trade. The authors further provide very useful and current statistical data on the fair trade industry, highlighting the challenges and making compelling arguments why an outsider must consider supporting fair trade. This book is especially ideal for those interested simply expanding their knowledge about fair trade, as well as researchers interested in understanding key trends in that industry.

Arnould, Eric J., Plastina, Alejandro, and Ball, Dwayne (2009), Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries, Journal of Public Policy & Marketing, Vol. 28 (2), 186–201

This paper provides some partial, extremely useful answers to a lingering question on concept and practice of fair trade, which is whether fair trade delivers on its normative underpinnings of delivering benefits to small producers? While discussing the arguments, justifications and denunciations of the fair trade concept, the authors demonstrate that fair trade does deliver on some very important indicators of socio-economic improvement: health and education. Policy makers, industry insiders, researchers and students may find this paper very useful and informative.