User:Gwenaëlle

VALUE CHAINS AND NEW MEDIA

Lecturer: Gwenaëlle Bauvois. Doctor of Sociology.

Objectives of the course: The course provides students with an understanding and knowledge of the latest ways of generating revenue streams in the particular field of new and interactive media with a perspective rooted in social sciences.

Course outline: Weekly online course and weekly assignments (reading articles, writing small essays). Final assessment: essay.

Learning outcomes: On completion of the course, the students will be able to understand the latest concepts and business models in the field of new and interactive media. The students will have the necessary conceptual tools to comprehend the current challenges in this constantly evolving area. They will be aware of the latest ways to generate revenue especially and will be able to have a more critical and constructive approach on new media.

Requirements for participation: Completion of 70% of the assignments (deadlines will be announced weekly).

Schedule & content of studies:

Schedule: February 8, 2010 – April 19, 2010

 New media ecosystems: - Concepts of Media, Media studies and Media economics field and its subfields. - different media, different earning logic (written press, digital television, radio, online media). - Finnish and International Media ecosystems: contents, owners, activities and users. - Mass media theories. - Recent developments in the media field.  Value-chains: - Participatory economy and Web 2.0 - Long Tail and Media. - Social media and new value chains, new business models. (The content of the studies can be subject to minor changes)