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 Getting started with Logo Design 

Logos are the familiar graphic marks used by organizations, individuals, or commercial enterprises. Their main purpose is to promote public recognition and widen appeal. Logos can either be completely graphical, or composed using the name of the organization. This visual mark not only adds visibility to your company, it can also form the very base of your company identity. In order to achieve these goals, the logo must be designed properly from the ground up.

The fastest, most effective route to a good logo is hiring a professional. Nevertheless, you and your designer will need to discuss what your logo actually stands for, and what it is supposed to do. A logo is not merely a simple mark or image. Rather, it is reflective of your commercial brand. A logo helps inspire trust, recognition, and admiration for the company. That’s why a good logo designer is more than just a graphic artist. Be sure your designer understands your corporate identity building goals and is ready to incorporate them into your logo design.

Should you decide to tackle logo design yourself, we have a few tips to share. First, it is always advisable to design a logo in vector format. This ensures that the logo can be scaled to any size. Also the font of the logo should always go with the kind of logo that you are actually designing. For example, if designing a logo for a toy store meant exclusively for kids, the logo should be designed in such a way that tactfully combines a childish font and fun color scheme. And finally, keep your logo simple to allow for easy recognition. A good logo is unexpected and unique, without being overdrawn.

Whether you hire a designer or choose to do it yourself, the logo you create should be timeless. Think of some of the world’s most recognizable brands, and notice that their logo designs rarely change. Frequent changes to a logo generally diminish public trust in the company’s identity. Ensure that your final design works well across the many applications and mediums, and you will have taken the first step to building a solid brand.

Marquis Davis

Marquis is a widely recognized expert on social media and interactive marketing trends. He is the president of The Se7en Agency, a consulting and training firm that helps businesses leverage emerging marketing technology.