User:Innolab8/Learning Outcomes/2. Development of research questions and purpose statements

2.1. Introduction

The purpose statement is the idea central to the research under study. It sets the objectives or major idea of a research proposal. Therefore, the research purpose statements have to be clear so that research questions can be developed to address the purpose of the research in a more detail manner.

2.2. Personal strengths


 * Knowledge of topic area
 * Practical experience in the topic area
 * Interest in the subject under investigation

2.3. Personal weaknesses


 * Research communication skill
 * Academic writing

2.4. Addressing weaknesses


 * Attend Literature Review seminar
 * Submission and obtaining feedback from Literature review assignment
 * UC Pilot Online tutorial – Synthesise and communicate your information
 * Post graduate thesis for comments and improvement by using the writing feedback service provided by UC Academic service centre
 * Improve on the feedback given by advisor and supervisor

Learning objective 2 achieved


 * I am able to synthesise the literature found into themes and ideas.
 * I am capable of writing the literature review of my research area.
 * I have developed the purpose statements and the research questions.
 * In progress − Emailing graduate thesis for comments and improvement by using the writing feedback service provided by UC Academic service centre

Reflection:

The development of new knowledge or theory is built on previous literature relating to this topic. When developing a new knowledge, I constantly remind myself that this new knowledge or theory needs to be very clear as to the purpose and the importance of it use and how it can contribute to the world of knowledge. Therefore, I have to ensure that my research objective will address the research problem. Thereafter, the scope of the research problem can be further streamline and be more focus by the development of one or more research questions. I have learned to construct and develop an argument to a purpose statement in a logical way. Initially, it seems to be tough but with the help and guidance from my advisor and supervisors, I am able to communicate an idea more effectively. First, the area of my interest is related to the topic of marketing management. The research problem is to examine on how to build a strong brand equity in higher education. Therefore, the objective of this study is a descriptive study to determine the constructs that determine the brand equity of higher education. Finally, the main research question is what is the role of brand equity in higher education in attracting more students and staff. Hence after, sub questions are constructed to examine the issue in detail.