User:JennaJohnson

=Analytical Writing=

Bio
I have been a photography student at The Art Institute of Seattle for 3 years now and will be graduating in March as the first bachelors graduate from photography. You can find my work at www.jennphotographic.com

Group Name
Homelessness in Seattle

Personal Essay
Being a photographer surely gives me a different view on advertising compared to the average Joe. Photography is responsible for most of these messages that we receive from advertising, from the sexy women selling cologne, to making McDonald's look like the best food in the world. During my time in the photography program here at AIS, I have been exposed to advertising as a teaching method. We are trained here at The Art Institute of Seattle to do exactly what the group is talking about, because advertising makes money, and good advertising makes more money. In the photography program we look at successful advertisements, such as the absolute vodka ads, or the mens' cologne ads, then find out what works, and try and use those techniques and create our own ads. I think that we have been desensitized as photographers to the affects of advertising. When I look at ads, I analyze the Photography, the technique and the style that the photographer has used to create an affective image. Being on the inside of the industry, I am able to look past the meaning because in my mind, I am creating art with a purpose, after I create those images, it is up to the graphic designers to decide what to do with them further. Advertising is everywhere, in everything. Not once each day can we go without being exposed to an advertisement telling us to buy something, or to go somewhere, or to change something. Food, department stores, drugs, recycling, shoes, jackets, vacations, schools, books, movies, video games and even carpeting, all of these things are ingrained in our minds, and 90% of the time photography is involved. If you can see the product, it influences your decisions more. Yes, some of these advertisements can advertise things that can be bad for you, but the photographers are responsible for making it look good to you. Its the designers and the people who create the advertising campaigns that convince you to go out and buy the product. I think that people these days do not even realize that they are being advertised to, and that is why it is so dangerous to use. People can be manipulated so easily this way because of the digital age through computers, tv and radio.