User:Nicodemuz

Old exam definitions
Define the following basic marketing concepts briefly and elaborate on the terms with an example. We are not looking for a textbook definition, show that you understand the concept and what it means for the business.

These definitions are all taken from old exams.

Other useful definitions
Other useful definitions mentioned in the lecture slides of Spring 2009.

Old Exam Essays
The following questions have all been taken from old exams.

Question: List the four different categories for marketing performance metrics and give examples of how they could be used in business. What are the pro's and con's of each metric's category?
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Question: What is systems (or solutions) selling? Why should companies provide systems or solutions? Give practical examples how companies could use it in their business model.
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Question: Define Marketing Management. What specific activities can be associated with the different stages? Illustrate the activities though an example of a company case.
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==== Question: Briefly exaplin the components of the marketing mix. How are things different if you are in the service business? What other critique have marketing practitioners and academics given towards the marketing mix concept? ==== Answer

==== Question: Describe the components and the nature of the promotion mix (or marketing communications mix) in marketing communications. How and why should a company integrate their marketing communications? ==== Answer

Question: Describe the concepts of segmentation, targeting, and positioning. Which tasks and actions can be associated with each stage? How can they be used to create competitive advantage?
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==== Question: Companies operate in a complex networked environment. Define the players in a marketing system. What are the roles and activities of different organizations in this system? Put yourself in the position of the company in this system. How do these players relate to you and have an impact on your business? ==== Answer

Question: Describe the stages of the marketing research process. Explain what is important or critical in each step.
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Question: Define Corporate Strategic Marketing. Explain how marketing could be used on arenas outside of the traditional product or service markets.
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Potential exam essay questions
The following questions have not been in any previous exams. The contents of the questions should be taken from the lecture slides of Spring 2009.

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