User:Shaik.nazma/sandbox

TRANSCREATION

THERE ARE 3T'S IN TRANSLATION STUDIES: A)TRANSLATION                                         B)TRANSLITERATION C)TRANSCREATION   1)TRANSLATION IS TAKING THE MEANING OF THE WORD FROM SOURCE LANGUAGE AND PROVIDING AN EQUIVALENT TEXT INTO THE TARGET LANGUAGE. 2)TRANSLITERATION IS USING THE SCRIPT OF THE WORD FROM SOURCE LANGUAGE AND PROVIDING AN EQUIVALENT SCRIPT FOR THE WORD IN THE TARGET LANGUAGE.

3)TRANSCREATION IS THE PROCESS OF ADOPTING THE MESSAGE OR THEME OR CONCEPT OR IDEA FROM SOURCE LANGUAGE INTO THE TARGET LANGAGE,WHILE      MAINTINING ITS STYLE,TONE,INTENT,EMOTION.     A)http://simplymandarin.com/wp-content/uploads/2016/03/Transcreation-Ven-Diagram-%E2%80%93-20153.jpg

2)TRANSCREATION PROCESS IS RELATED TO THE COPYRIGHTING PROCESS.    B)https://bentranslates.files.wordpress.com/2017/03/transcreation-venn-diagram.png?w=676&h=399

3)THE AIM OF TRANSCREATED MESSAGE:     IS TO EVOKE THE SAME EMOTIONS AND CONTEXTUAL RELEVANCE IN THE NEW LANGUAGEAS THE SOURCE LANGUAGE.THIS INCLUDES WORDS,GRAPHICS,VIDEO,AUDIO AND       CULTURAL CONCEPTS.     C)https://www.culturespanmarketing.com/stuff/contentmgr/files/0/f1b863d10bdfdae678bf06891c82708b/files/posts_code_switching.jpg

4)ESSENCE OF THE MESAGE:    TAKING THE ESSENCE OF THE MESSAGE AND RECREATING IT IN ANTHER LANGUAGE OR DIALECT,WHILE MAINTAINING ITS TONE,EMOTION,STYLE AND INTENT.     TRANSCREATION IS MOSTLY USED IN ADVERTISING PURPOSES.      D)http://simplymandarin.com/wp-content/uploads/bfi_thumb/Hi-mnyeqkjtqs4w45czg5nwv97xhgt634t9smc1prccrw.png

5)THERE IS A DIFFERENCE BETWEEN TRANSLATION AND TRANSCREATON IN REGARDING TO CULTURAL AND LOCAL INFLUENCE.     TRANSLATION:IT DOESNT TAKE INTO ACCOUNT i.e..WHEREAS TRANSCREATION DOES.         APPROPRIATE EXAMPLE OF TRANSCREATION CAN BE:              HELLO(IN ENGLISH),HOLA,OLA,HALLO,CIAO,HALLO,NAMASTE(IN HINDI),ASSALAMUALAIKUM(IN URDU).               THE ABOVE WORDS EVOKES SAME EMOTIONS IN THE TARGET LANGUAGE AS IT IS IN THE SOURCE LANGUAGE.

6)LASTLY,WE CAN SAY THAT    TRANSLATION+CREATIVE                                          =                                    TRANSCREATION.

NOTE: TRANSCREATERS SHOULD BE AWARE OF CULTURAL DIFFERENCES AND SENSITIVITY FOR RECREATING THE CONCEPT FROM SOURCE LANGUAGE INTO TARGET LANGUAGE. TRANSCREATERS SHOULD HAVE DEEP KNOWLEDGE ABOUT THE SUBJECT. TRANSCREATERS SHOULD BE ATLEAST BILINGUALS.(CAN BE ABOVE BILINGUALS). 7) VIDEO IS FOR BETTER UNDERSTANDING OF THE TOPIC"TRANSCREATION"(CASE STUDY).  https://www.youtube.com/watch?v=lF-F89RhWMo