User:Techexplo/Case Study 2

Homework 3, Case 2
This is do by Jan. 29, 2011. Post homework below in the appropriate group

During class, we'll review the Functional Grid by Van Wyk. Each group will be responsible for finding a new technology in once cell and then posting below.
 * 1) Briefly explain the technology (do not copy directly from a source)
 * 2) Generate at least one idea on how to create a new business based on this technology, remeber to include business model
 * 3) Use the technology to solve a problem in an company you've worked in our organization you've studied at

Be prepared to present next Sunday --Techexplo 01:41, 23 January 2011 (UTC)

Group 1
Introduction

RFID (radio frequency identification), a technology similar in theory to bar code identification whit was innovated from radio wave. With RFID to exchange data between a reader and an electronic tag attached to an object. An RFID system consists of an antenna and a transceiver, which read the radio frequency and transfer the information to a processing device, and a transponder, or tag, which is an integrated circuit containing the RF circuitry and information to be transmitted. High frequency RFID systems (850 MHz to 950 MHz and 2.4 GHz to 2.5 GHz) offer transmission ranges of more than 90 feet. As we Small text know this Technology can be use in transportation, product tracking ,retail sales, animal and human identification as well as household benefit. When some stuffs disappear in the house ,people will get trouble in that so, this technology will be use by tracking the dust-size chip on each of product combined with mobile computing (reader). When people can not find something ,they can just only type the digit number in mobile, then the position of stuffs will be exactly shown.

Business Model

Manufacturer Model We will sell the package directly to customer which are consist with chips and software to install in Mobile phone. The program will be expire in 1 years, if they want to extend. They can used as a vector for mobile payment, has added security in that users would be required to enter a pass code or PIN before payment is authorized

Apply to career

I have been working in factory for 3 years, I found that some staffs lost their stuffs when they are working. It waste time to find out its. Furthermore, if they can not find it ,the company have to buy the new one so, every piece of stuffs effect the cost. If factory use this technology, they can know that where those stuffs are in. It will reduce time and cost, get more productivity as well as using in inventories system.

Narrow Down the Application in the Title

Radio-frequency identification (RFID) create by Leon Theremin in 19 80 is a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object, for the purpose of identification and tracking. It is possible that by 2030, RFID technology will have inserted itself into our daily lives the way that bar code technology wrought unobtrusive but remarkable changes when it was new. RFID technology makes it possible to give each product in a grocery store its own unique identifying number. Compare that to the situation today, with bar codes, where it is only possible to identify the brand and type of package. Furthermore, RFID tags can be read if passed within close enough proximity to an RFID tag reader. It is not necessary to "show" them to it, as with a bar code. Some tags can be read from several meters away and beyond the line of sight of the reader. The application of bulk reading enables an almost-parallel reading of tags. The adventage of RFDI is 1. can contain mor information and identify the differentiate of the product. 2.RFDI is can read fast information 3.Very hard to copy 4. it is water resistance 5.can reuse

Scope : 3 to 5 years to Market

In 3 – 5 years time this machine will be use as a household accessory this will expand our target market. The material will decrease price that every middle class house hold can afford this item.

Alternative

RuBee which is being hailed as a cheaper alternative to RFID. Technically its termed as IEEE 1902.1 but the name RuBee is easier to use. Here low cost radio tags are used which can be read as far as fifty feet and below 450 kHz. RuBee scores over RFID since it can be survive in some of the most difficult conditions such as water and metal where RFID tends to under perform. Also it's quite easy to transfer the RuBee data to an internet database.

The RuBee radio tags have a good battery life and they can last for more than ten years with the costs of radio tags being low, can be fully programmed using four bit processors and are as thin as a credit card.

In terms of speed and accuracy RuBee is still behind RFID but it certainly scores in the cost arena and can be visualized as gap filler between RFID and personal area networks. Let me tell you that RuBee is being hailed as an alternative and not a replacement for RFID.

Briefly explain plan on acquiring the Technology

no license for RFID
 * purchase license


 * Develop yourselves

our team will do the aftersale sevice and development


 * outsource

Companies that supply Include

Chips AMI,

Charterate, Hitachi, IBM, Phillips, RFSaw, and TagSys

Inserts

Avery Dennison, International Paper, LabID, MeadWestvaco, Power Paper, Rafsec, SmartTag, and Texas Instruments

Printers

Alien Technology, Intermec, Printronix, Toshiba, and Zebra Technologies

Tags

Alien Technology, AmaTech, Avery Dennison, FlexChip, Flint Ink, Hitachi, Identec, Intermec, iPico, LabID, Matrics, MeadWestvaco, Omron, Phillips, PowerPaper, Rafsec, RFSaw, SAMSys Technologies, Savi Technology, Siemens, TagSys, Texas Instruments, Tyco, and WaveTrend

Antennae

Avery Dennison, EMS, Flint Ink, Moore, and Omron Readers Alien Technology, AmaTech, Check Point Software Technologies, Feig Electronic, Hitachi, Identec, InKode, Intermec, iPico, Matrics, Moba, Omron, Rafsec, SAMSys Technologies, Savi Technology, Siemens, Symbol Technologies, TagSys, Texas Instruments, Tyco, and WaveTrend

Data aggregation and filtering systems

ConnectTerra, IBM, and OATSystems

Middleware Accenture

Check Point Software Technologies, Genesta, IBM, Matrics, Microsoft, OATSystems, Oracle, SAP, Savi Technology, Sensormatic, Sun Microsystems, WhereNet

Directory services

Ember and VeriSign


 * Research Team

our speacila and programer will invent a new program and improve the privious ine

Charyanaan

Supasin

Group 2
Piyanut

Nannapad

 Homework 3, Case 2

1. Briefly explain the technology (do not copy directly from a source)

2. Generate at least one idea on how to create a new business based on this technology, remeber to include business model

3. Use the technology to solve a problem in an company you've worked in our organization you've studied at

3D Displays GPS Mapping

1.Introduction :

A 3D display is any display device capable of conveying a stereoscopic perception of 3-D depth to the viewer. The basic requirement is to present offset images that are displayed separately to the left and right eye. Both of these 2-D offset images are then combined in the brain to give the perception of 3-D depth. Although the term "3D" is ubiquitously used, it is important to note that the presentation of dual 2-D images is distinctly different from displaying an image in three full dimensions. The most notable difference is that the observer is lacking any freedom of head movement to increase information about the 3-dimensional objects being displayed. Holographic displays do not have this limitation, so the term "3D display" fits accurately for such technology.

An important question is what advantages does binocular vision provide in the real world? As a visual effect it clearly fascinates the majority of people when they see a 3D picture. Beyond the attractive nature of stereoscopic 3D images they provide the following beneﬁt over monocular vision:


 * Relative depth judgement. The spatial relationship of objects in depth from the viewer can be judged directly using binocular vision.
 * Spatial localisation. The brain is able to concentrate on objects placed at a certain depth and ignore those at other depths using binocular vision.
 * Breaking camouﬂage. The ability to pick out camouﬂaged objects in a scene is probably one of the key evolutionary reasons for having binocular vision.
 * Surface material perception. For example, lustre, sparkling gems and glittering metals are in part seen as such because of the dfferent specular reﬂections detected by the left and right eyes.
 * Judgement of surface curvature. Evidence suggests that curved surfaces can be interpreted more effectively with binocular vision.

2. Business Model (Merchant Model):

Nowadays GPS technology is the most popular, it makes more convenience when you drive. With the use of technology you can make your daily life easy. To find out something or any place that you need and want. When most people think of GPS devices with a “3D” display, what they picture is a view of the road ahead from the perspective of near-ground level. The width of the road ahead narrows to give the illusion of 3D. The area at the bottom of the GPS covers a shorter distance (more closely zoomed in) than the area at the top of the GPS furthest away from you. But we will use this technology to support our business that the customer can find our companies via 3D Displays GPS mapping.

3. Use the technology to solve a problem in a company:

A company will be used 3D Displays GPS mapping to solve a problem when we can not find the place between we drive. So the 3D Displays GPS mapping special full range of products using three-dimensional urban navigation system. Three-dimensional map of the city navigation system combined with two-dimensional map and more intuitive image. When the user first, before departure to check through the three-dimensional map of the specific building location to the destination, the destination ahead of familiar surroundings and reduce the strangeness. Advance by three-dimensional positioning of the buildings on the map location, can quickly find the building going to solve the navigation problems.



Short description of the technology :

 •  Narrow down the application in the title : 

3D Displays GPS Mapping set the baseline standard for true 3D in dash visualization and are uniquely able to deliver real world views of not only the road network, but the entire surface of the earth. We’re excited to work with Intermap’s NEXTMap terrain data  (Intermap Technologies), which allows us to take navigation to the next level with a visually superior product set.

 •	Scope : 3 to 5 years to market : 

How to planning on bringing this innovation to the market? First the company would assume that we are starting to talk about even bigger hard drives to handle the information. Then the customers will the thing be useful and easy to understand while they are driving the confusing streets of an unknown city. They will use 3D Displays GPS Mapping to solve a problem when they can not find the place between they drive. It makes more convenience when they drive. With the use of technology you can make their daily life easy.

3D Displays GPS Mapping plans on shipping 3D map data of large Asia cities by Scope: 3 to 5 years to market this is a pretty interesting innovation and it follows some of the Google Earth type applications that allow the customers to see a very real life view of a city as the customers are moving through it. So, 3D Displays GPS Mapping is planning on shipping these new maps to major Car companies like Honda, Toyota and Ford etc. 3D Displays GPS Mapping will start releasing this data to major Car companies. Following next plan will be more cities in Asia as well.

 •	Alternatives : 

Some devices that are used primarily for purposes other than navigation, such as personal digital assistants (PDAs) and smart phones, may also offer navigational features that utilize GPS technology and 3D Displays GPS Mapping data. Multi-task devices such as these are recommended for the customers who prefer the convenience of an all-in-one solution. In addition, GPS-based systems powered by 3D Displays GPS Mapping, the customers can download or install application to smart phones as well.

Briefly explain plan on acquiring the technology : 

 •  Purchase license : 

Intermap Technologies will make an agreement with 3D Displays GPS Mapping. Under the terms of the agreement, Intermap will furnish uniform 3D elevation data derived from its 5-meter posted NEXTMap countrywide digital map database.

 • 	Develop yourself : 

To help 3D Displays GPS Mapping develop devices and applications to utilize the new 3D data, 3D Displays GPS Mapping should has partnered with another 3D modeling companies and hardware companies to help 3D Displays GPS Mapping this data into their devices. 3D landmarks are already available of some cities in Thailand and there are already some devices on the market. Sometime next year 3D Displays GPS Mapping plans to deliver about 3D landmarks in the Thailand covering about 20 major cities.

 • 	Outsource : 

Intermap Technologies.

 •	Research Team : 

3D Displays GPS Mapping to facilitate the arrival of 3D city maps on navigation devices and applications, 3D Displays GPS Mapping also is collaborating with leading 3D modeling software companies, as well as leading hardware companies.



Group 3
Nanowire Battery

1. Introduction:

Good selection of technology and explaination'--Techexplo 01:15, 30 January 2011 (UTC)

A Nanowire Battery is new technology invented by Stanford University Team led by Dr. Yi Cui, Assistant Professor of Material Science and Engineering of Stanford University. In this technology silicon nanowires are used as the active lithium storage material for the battery electrode. Traditional graphite anode was replaced by a stainless steel anode covered in silicon nanowires. Silicon is an attractive anode material for lithium batteries because it has a low discharge potential and the highest known theoretical charge. This hi-performance lithium battery is rechargeable with higher energy capacity and longer cycle life for applications devices. This battery is the fastest in charging and discharging since ever.

According to Dr. Yi Cui, “Silicon can store a lot of lithium but the volume expansion is too high, by using nanowires solves the problem of volume expansion and can achieve extremely high capacity, lithium storage capacity with multiple cycles. This is 10 times more than the current technology. So the implication of this discovery is very, very exciting, it means having a better battery”.

This Nanowire Batteries are applicable to consumer electronic devices like cellular phones, PDAs, and notebooks. This all devices need strong batteries but small in size, the Nanowire batteries will be the best choice in coming days. Not only the small devices said above but also this battery can be used vehicles. It is well born in the human’s mind that the present energy sources are scare and it is needed to have an option to that. However this may serve several problems.

2. Business Model (Merchant Model)

Web Based Nanowire Battery Retailer:

''Business model is fine. I would like you to push to find a different and unique model. Retail model is very common.''--Techexplo 01:15, 30 January 2011 (UTC)

After the commercial launch of Nanowire Battery in the market it is nice to sell these batteries to the consumers directly through web. First of all buy the batteries to be used in cellphones, PDAs and laptops from the manufacturer and then sell them to consumers. When these batteries will be available in the market people will definitely replace their present batteries to the Nanowire batteries which will give longer battery life, cheap in price. This will be based in Thailand (Bangkok). We will sell all the products (batteries) manufactured using nanowire technology demanded by consumers.

In the future when electronic vehicle’s use and production will be popular batteries used in such vehicle will be sold. Or normal vehicle needs the batteries to start the engine; the Nanowire batteries for vehicles will be sold as well.

Infomediary Model

Advertising Networks:

Energy Generation has been great issue and there is lot of research going on to develop the technology to help with. Nanowire Battery is on it’s huge development and will come up global solution. However Nanowire Batteries will need to reach the consumer from the manufacturers. Which gives us opportunity of promoting the Products of Nanowire Batteries applicable to electronic devices like Laptop, Cameras, Audio-video players, game players, cars and trucks and even for medical equipments. The greatest task in promoting these products is to educate the audience, the consumers, to make them understand the utility of the Nanowire Batteries.

The global trend is towards the online shopping therefore we promote the products online using all the major two types of online advertising networks:

Blind Networks: There are companies offering good pricing for direct promotions in exchange for those marketers relinquishing control over where their ads will run, though some networks offer a "site opt out" method. These companies give good deal in context price.

Targeted Networks: this is also called “next generation” or “2.0” ad networks which focus on specific targeting technologies such as behavioral or contextual. Targeted networks specialize in using consumer clickstream data to enhance the value of the inventory they purchase. Like if the purchase the mobile the data will be collected and offer will be sent to them.

Blind Networks or Targeted Networks requires updating the technology which will be again expensive. Our part will be the third party advertising network promoting products of manufactures on these networks owned by other companies. However we will create creative ideas banners and all stuff like blogs to generate revenue.

3. Use of Nanowire Batteries:

I like this application of the technology.--Techexplo 01:15, 30 January 2011 (UTC)

I have worked in religious organization in India where I used teach in night especially in remote area where there was limited power supply. We had to use diesel power generator to get light and run projector. The generator was loud and noisy. Using Nanowire batteries we can have 230V power supply to get light and run projector. Nanowire batteries will be used in laptop computers where as we used to have desktop computer in the past which needed power supply of 230V.

Methinee

Anand

Group 4
Usanee

Apawan

Bacteria in agriculture and industry
Our group focuses on the use of bacteria in agriculture and industry. More particularly it focuses on how to market this technology including business model and how this technology will solve a business problem. It is concerned with the functionality of matter processing.

1.) Introduction

Increasingly bacteria will compete with traditional chemical processes. Bacteria have the technological advantage of being exo-thermic, i.e., they generate their own energy. In addition they work at room temperatures and ambient pressure. They usually require less space than conventional chemical processes. Finally, a vast potential exists for the genetic modification of bacteria to enhance their technological potency.

The Role of bacteria in agriculture and industry that this technology will solve a business problem will be such as;

•	Producing food and beverages •	Purifying water •	Ingesting toxins •	Fixing nitrogen •	Leaching metals •	Producing plastic

In this case, we will only focus on Producing Plastic from Bacteria.

Scientists at Genomatica Inc. recently announced that they have developed strains of bacteria that are able to produce plastic without the use of oil or natural gas. The sustainable process utilizes little more than sugar and water to produce butanediol (BDO), which can be manufactured into everything from plastics and fibers to pharmaceuticals. Genomatica estimates that within a year the energy-efficient process will cost less than current hydrocarbon-based processes - a revolutionary development since close to 3 billion pounds of BDO manufactured each year.

Currently BDO is made exclusively with oil and natural gas, and its production is very energy-intensive. Utilizing sugar and E. Coli to create the chemical allows the production process to be conducted under normal pressure and temperatures, which drastically cuts it energy use: “By using advanced computational modeling and evolution‐based methods to rapidly engineer living organisms, Genomatica can produce valuable chemicals from renewable feedstocks at low cost.

The bacteria-grown plastic can be produced in large fermentation tanks in a manner similar the way that algae is being used to produce biofuels, and the company plans on using sugars that are non-competitive with the food industry to steer clear of some of the conflicts that have been brought up with ethanol-based fuels.

2. Business Model

To be useful for the Public, Technology executives, Scientists and investment professionals should use business model to help for public this growing knowledge base of bacteria and their actions. For example,

- Infomediary Model: To Note and giving the data about bacteria and their actions; especially their characteristics for using in agriculture and industry. This will help to market this Technology to be known in the Public and creating for New innovation. In this Infomediary Model, we can create on the Web such as An Official web page, paper version on the Webpage, On-line database, Google Scholar, Blogs, Wikipedia etc. And also, publishing in Science Magazines and Journals.

3. Use the technology to solve a problem in a company:'

- Bacteria producing plastic can be solved the problem in a large company, it can reduce cost of and decrease the use of oil or natural gas. Moreover, Producing Plastic from Bacteria can help the Company to Low-cost and increase the innovation of food production system. Also, besides production aspect, the environmental advantage that can be attained from using Bacteria is enormous. No polluting agricultural machinery will need to be used with this system of the production. The company will be able to produce the product from animal origin (Bacteria) and replace with macrobiotics foods this will make the food and the products much more healthy and more safety.

Source: http://www.bacteriamuseum.org/homepageTW.shtml

Description of the Technology

Bacteria are the microscopic microorganisms. Their single cell does not contain a proper cell membrane and cell organelles. There are no mitochondria in it. They divide by binary fission, no mitosis or meiosis take place in them Bacteria are of so much importance in the biotechnology industry. Before the progress of biotechnology, it had been used in many domestic applications for example in the process of making yogurt. Bacteria are also of importance because they produce secondary metabolites. E.coli has special impotence because it is used in the cloning of many genes. Bacteria can also be used in agriculture.

Applications of Bacteria in Agriculture:-

There are certain bacteria which contain special properties which are beneficent for plants. These bacteria are present in soil and they affect the crops by fighting against the harmful bacteria and they are also the source of providing nutrition to the crops. Some bacteria like rhizobia and agrobacteria are used to release seed inoculants and are very useful for the plants. The bacteria like Azoarcus are of much importance for the plants that it fixes the endophyte of the grasses. This type of bacteria is mostly helpful for the crop of rice and they are very much environment friendly. When the seed is sown in the soil, bacteria play an important role in its germination. The bacteria grow in the seed ad seed in return get food from it. Bacteria increase the fertility of the soil and provide such nutrients to the soil which are useful for the plant growth. They also help in softening the food in the seed and this is the reason plants come out of the seeds. Though it is not certain what role bacteria play when the plants grow but they are of much importance in the early stages of plant development. Certain pesticides are developed using bacteria which give benefit to the crops. Bacillus thurengiensis is a gram positive bacterium used in agriculture.

Applications of Bacteria in Dairy Industry:-

It is a fact that from the beginning since the man has been used cattle for domestic use, bacteria played an impotent role in it. It is proved that milk does not contain any bacteria when it comes out of the glands of the animal, but after it is collected, all the changes which occur in the milk, they are all because of bacteria. Bacteria play their role in the making of yogurt. When milk along with some yogurt in it is kept for some hours, it will convert into yogurt. It is the bacteria which leads the whole process and changes the milk into yogurt. Similarly in making of beer and bread, bacteria are used.

Applications of Bacteria in Environment:-

Bacteria are very much of importance for the environment as they make the environment free from the pollutants. The pollutants which emerge from the industrial wastes, bacteria have the ability to digest them so that they can be recycled in the form of energy and nutrients and do not harm the environment. Bacteria also convert the trees into coal which are buried under the earth for millions and billions of years. This coal can be used for fuel, for producing electricity and various other useful purposes.

Narrow Down the Application in the Title : Producing Plastic from Bacteria

-  Scientists at Genomatica Inc. recently announced that they have developed strains of bacteria that are able to produce plastic without the use of oil or natural gas. The sustainable process utilizes little more than sugar and water to produce butanediol (BDO), which can be manufactured into everything from plastics and fibers to pharmaceuticals. Genomatica estimates that within a year the energy-efficient process will cost less than current hydrocarbon-based processes

Scope : 3 to 5 years to Market

- The economic importance of bacteria derives from the fact that bacteria are exploited by humans in a number of beneficial ways. Despite the fact that some bacteria play harmful roles, such as causing disease and spoiling food, the economic importance of bacteria includes both their useful and harmful aspects.

Alternatives

- In the Market todays, it is generally to use the Bacteria for business both Agriculture and Industry. There are several useful from Bacteria as follows; •	Fermentation processes, much as brewing, baking, cheese and butter manufacturing, Bacteria, often Lactobacillus in combination with yeasts and molds, have been used for thousands of years in the preparation of fermented foods such as cheese, pickles, soy sauce, sauerkraut, vinegar, wine, and yogurt. •	Chemical manufacturing such as ethanol, acetone, organic acid, enzymes, perfumes etc. In the chemical industry, bacteria are most important in the production of enantiomerically pure chemicals for use as pharmaceuticals or agrochemicals. •	Pharmaceuticals, such as antibiotics, vaccines and steroids. •	Microbial mining, which is the bacteria and other microorganisms are cultured in container and then used to bring these processes e.g., copper extraction.

Briefly explain plan on acquiring the Technology

- The National Institute of Health was the first federal agency to assume regulatory responsibility in the United States. The Recombinant DNA Advisory Committee of the NIH published guidelines for working with recombinant DNA and recombinant organisms in the laboratory. Nowadays, the agencies that are responsible for the biotechnology regulation are: US Department of Agriculture (USDA) that regulates plant pests and medical preparation from living organisms, Environmental Protection Agency (EPA) that regulates pesticides and herbicides, and the Food and Drug Administration (FDA) which ensures that the food and drug products are safe and effective

(http://en.wikipedia.org/wiki/Biotechnology#cite_note-Thieman-1)

Develop yourself : Education

In 1988, after prompting from the United States Congress, the National Institute of General Medical Sciences (National Institutes of Health) instituted a funding mechanism for biotechnology training. Universities nationwide compete for these funds to establish Biotechnology Training Programs (BTPs). Each successful application is generally funded for five years then must be competitively renewed. Graduate students in turn compete for acceptance into a BTP; if accepted then stipend, tuition and health insurance support is provided for two or three years during the course of their PhD thesis work. Nineteen institutions offer NIGMS supported BTPs. Biotechnology training is also offered at the undergraduate level and in community colleges. (http://en.wikipedia.org/wiki/Biotechnology#cite_note-Thieman-1)

Research Team :

Scientists at San Diego–based Genomatica, Inc., have announced success in manipulating the bacteria to directly produce butanediol (BDO), a chemical compound used to make everything from spandex to car bumpers, thereby providing a more energy-efficient way of making it without oil or natural gas.

(http://www.scientificamerican.com/article.cfm?id=turning-bacteria-into-plastic-factories-replacing-fossil-fuels)