User:Techexplo/In-class Work/Class Term 1, 2010/April 4, 2010

As a class, develop a marketing plan advertising SUIC on the web.

Decide on the best use of the following web services:
 * Adsense
 * Adwords
 * Linkedin
 * Wikipedia and other Wiki Services

Write your findings below this:

Wikipedia
  Nowadays internet becomes a part of daily life, people access through internet to do many kind of activities such as chatting, purchasing online, find information about everything that they want to know and so on. Thus, doing marketing on internet nowadays is very popular. As we know that Wikipedia is a kind of free encyclopedia that provided varieties of information that people want to know and anyone can add on, change information freely and also anyone can develop their own page on Wikipedia to promote their organization even themselves as well and it is for free. Wikipedia is a project under the Wikimedia foundation and in this foundation also has other wiki projects such as Wikiquote, Wikibooks, Wikisource, Meta Wiki, Wikinews.(Link to see logo at )   To do marketing on Wikipedia it is the different way from other internet media. On wiki it might not call the marketing or advertising directly but it is a kind of giving information about organization and put the links in the relate topics or more deeper details as well as add on VDO and some pictures to be as an information of the organization.   Silpakorn University International Collage (SUIC) on Wikipedia, First of all, setting a target group of SUIC which is student or lecturer or anyone who need detail from SUIC they can search from search engine or direct to Wikipedia website.
 * On the page we will put all of information about university such as history, faculties, major and so on. All of topics information will put together in the brief content so people can click on the topics contentthat they need to get information and it will pass through that topic immediately.
 * On the page we will have “see also” that will provide a lot more link website that relate to SUIC.


 * Also we can add on pictures, logo of university, location map, contact details on the right side box on the web page include with VDO of University, news and events of SUIC in that time.

 To do the marketing on Wikipedia it is benefits to organization as a following:  Actually, Wikipedia do not provide a real part of advertisement, banners, for example. It might not good for advertising of SUIC but it is a good page for finding information and linking to the sources of knowledge learning. So Wikipedia could be one of alternative to do the free marketing on internet.   '''Korakoch Traithongyoo ID: 52502301 '''  
 * On this Wikipedia page we can link to other projects of wiki or we call as Wikipedia's sister projects such as Wiktionary, Wikibooks, Wikiquote, Wikisource, Wikinews, Wikiversity . So people can access the link to get more information not only to give the information of SUIC but to be as a fully of knowledge provider sources in this page too.
 * • It free to set up the page and use the space to give information as much as u can.
 * • The information will be checked and changed freely; anyone can add more information or update news and events all the time.
 * • No cost but it is come up with a kind of donation, if organization want to support wiki’s project,they can donation.

LinkedIn
  LinkedIn is the social network website focusing on connecting the professionals to exchange individual expertise information for creating the business value. It is the professional network of trusted contacts that give an advantage in career. LinkedIn exists to help people make better use of their professional network and help the people you trust in return. The mission is to connect the world’s professionals to make them more productive and successful. According to the latest facts, LinkedIn has over 60 million members in over 200 countries and territories around the world. Half of LinkedIn’s members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.   There are two major types of advertising in LinkedIn website: these are “LinkedIn Advertising Sales” and “LinkedIn Direct Ads”. The LinkedIn Advertising Sales connect with the members through rich display advertising, and the LinkedIn Direct Ads that is suitable for small to medium advertisers looking for deeply targeted text ads. <BR> <BR> In order to put the effective commercial advertising of SUIC (Silpakorn University International College) on the LinkedIn web, the University should setup the plan as per the steps as follows: <BR> <BR> Defining the Target Customers Most audiences in the LinkedIn Website are in the professional sectors, and should have a rich experience in business field, some of them may also looking for further study in the higher degree. <BR> <BR> Choosing the Type of Advertising The SUIC should post the advertising by using a “LinkedIn advertising Sales” The advertising banner looks attractive with the Name, Slogan, Logo with the direct link to the University Website. This type of advertising will create the credibility to the SUIC among the audiences. <BR> <BR> Setting Up the Budget The budget is approximately 25,000 Dollar more depends on the size of advertising, data storage space, animations, flash, etc. <BR> <BR> Creation of Advertising Contents and Strategy The graphic content should contain SUIC Name, Slogan, Logo, together with logo of world-recognized partners such as Accor Group Hotels, and Birmingham University, etc. for image building and reference. The purpose of this advertising is to build the brand awareness. LinkedIn also provides the poll for direct response from the audiences. SUIC may set up the question like “What programs of further study are you being interested”. The university may send the SUIC update news through the mailing list of the audiences who click on the poll. <BR> <BR> Tracking and monitoring for attaining the best benefits <BR> <BR> After advertising the SUIC on the web, the benefits should be as follows: <BR> <BR> <BR> <BR> <BR> <BR> '''Kannika Saensomboonsuk ID: 52502302 ''' <BR> <BR>
 * Create a brand awareness, and credibility of SUIC among the people in professional sectors.
 * Receive the data from the poll making by the professionals who have the real experience in the business life, and the data collection are useful the development of the academic program to suit with the global career markets.
 * The future opportunity for the admission of more students and expansion of teaching programs.

AdWord
<BR> <BR> Google is a search engine which can create a powerful advertisement tool. Adword is a channel for internet marketing by Google. Adword is Pay Per Click (PPC) Advertising in which advertisers (i.e. you) pay for visitors on a Cost Per Click (CPC) basis. That is, advertisers only pay when a Web searcher actually clicks on a link and visits their Web site. PPC advertising is different than "traditional" online advertising, where advertisers pay according to how many times their ad is displayed. With Pay Per Click Adverting, an ad can be displayed many times, but the advertiser pays nothing unless a Web searcher actually clicks on the ad. When done correctly, PPC Advertising can produce highly targeted traffic -- the most sought-after and valuable entity on the Web. <BR> Call it the evolution of the "traditional" search engine. Pay Per Click Search Engines allow advertisers to sign up and bid on specific keywords -- keywords that are relevant to the particular products and/or services available on their Web site. Advertisers bid for priority location in the search results of these relevent keywords. The order in which listings for a particular keyword are displayed is determined by the amount of these bids. <BR> Depending on the specific PPC Search Engine and also on the demand for a specific keyword, the CPC for that specific keyword can be as little as $0.01 or as much as a few dollars. When a Web searcher types in that keyword, that advertiser's listing will be ranked according to the amount bidded, compared with all other bids on that keyword. But regardless of how many times the listing appears, that advertiser only pays when a searcher actually clicks on their listing and visits their Web site. <BR> <BR> The step to set up your Advertisement link to your web page is following:- <BR> The strenght of Adword as an online marketing tool <BR> <BR> Eventhough the website said their are not minimum payment but there is set up fee. The cost can calculate inyour own country currentcy and there sre many method of payment such as bank transfer, online credit card, etc. The set up cost include :- Activation fee             200THB(5$) Cost per Click (CPC)      0.35THB(0.01$) Cost per Impression(CPM)    10THB(0.25$) <BR> <BR> From the Search Engine page of Google Silapakorn University can reach the prospec student all over the world with minimum cost and controlable. The advertisement classify your Ad. by using the word on search engine. Then SUIC can use "International Unniversity", "Asia Study", "Master degree in Thailand"etc. In selected the link word issue, Google has a program to help customer and also the bidding word program. <BR> <BR> Beside Likeing the SUIC Web site with Adword on Google. Slipakorn University International College need to have efficient webpage and assistant sevice to support the advertisment traffic. <BR> <BR>
 * Set up an account
 * Define your keywords
 * Copywriting your ads
 * Track the results
 * Reach your target market
 * Pay per click
 * Reach the world wide customer
 * Budget controllable

AdSense
<BR> <BR> Google AdSense is Google service for web owner to gain revenue by put the code from their google account on the website.That code will be link the related advertisement with your web content from Google. The advertisement from Google include has text, picture, and variety of sizees. You can choose or custome the advertisement according to your preference. Google advertisement come from AdWord service in the Google and the revenue is count on CPC or CPM. Beside the pay per click for Advertisement fee, you also can get revenue from introducing Google application on your web page such as Google Apps, Google check out,and etc. <BR> <BR> How to set up AdSense? <BR> Google AdSense set up spot on your web page <BR> <BR> AdSense is a useful channel to get the revenue back from Google. In the case of SUIC, the college might put serch box for the student to explore other web page from Google on their site as well. This can increase the convenience of the web visiter to use SUIC as a browser. <BR> <BR> Virin ekkasittipol ID: 52502304
 * Set account with Google
 * AdSense set up
 * Get Advance Report for total earning
 * Get Payment
 * No more than 3 spots of Advertisement unit
 * No more than 3 spot of Link unit
 * No more than 2 spot of Search Box
 * No more than 3 Referrals and the referal couldn't repeat

--Techexplo 02:24, 28 March 2010 (UTC)