User:UC3025323/The Evolution of Alcohol and Tobacco Sport Sponsorship Agreements Summary Presentation



The following presentation provides a summary of the findings of User:UC3025323/The Evolution of Alcohol and Tobacco Sport Sponsorship Agreements Essay where a history of the evolution of alcohol and tobacco sponsorship agreements within Australian sport, including a comparison to other nations dating back to the 1960’s is explored. Commodification of sport is outlined before the advertising legislation that governs alcohol and tobacco is explored at a national and international level. Whilst tobacco advertising at Australian sporting events has been banned for nearly two decades under the Tobacco Advertising Prohibition Act 1992, alcohol sponsorship is only monitored under the Alcoholic Beverages Advertising Code (ABAC).

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Pictures
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