User talk:Ckanasck

Social Networking sites to generate Business ________________________________________ Online social networking is a hot topic in Internet circles. These online communities claim to create networks of friends and business colleagues based on referrals from other friends and colleagues. They connect people based on who those people know rather than who they are. Think of it as accessing not only your friends but also those of your neighbors. Most rely on recommendations—you have to be invited into the community. Once you accept the invitation, you can then invite others. Some social networks are, indeed, purely social. They exist to promote dating. Others have more business utility—members use the network to find and fill jobs, locate consultants and subcontractors, and identify people with like business interests. A newer wrinkle is bringing the technology in-house to facilitate knowledge sharing. Social networking companies include MySpace, Face book and Hi5 Spoke, Zero Degrees, Ryze, Orkut, and LinkedIn. Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Face book sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace (Face book’s Marketplace)[or by selling professional information and social connections to businesses Social networks operate under an autonomous business model, in which a social network's members serve dual roles as both the suppliers and the consumers of content. This is in contrast to a traditional business model, where the suppliers and consumers are distinct agents. Revenue is typically gained in the autonomous business model via advertisements, but subscription-based revenue is possible when membership and content levels are sufficiently high. Do business and socializing mix? Apparently so .As the number of business users of social networks continues to increase, advertising expenditures will rise, too. In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to researchers projections, that ad spending will reach $210 million in 2012.. In addition, marketers will spend far more over the next few years to create and manage their own social networks for business customers, partners, suppliers and vendors. Social networking sites started as communities but are fast turning into marketplaces as business starts to harness the power of these sites. Many software developers are now focused on writing innovative applications (called widgets) to attract some of the huge audience using the sites and make money through advertising to them. Some brand advertisers are also getting involved with campaigns and competitions within Face book. The payment company VISA International for instance created The Visa Business Network as a support network for small business owners, and now boasts 22,600 members. The Face book page of Deloitte has more than 21,000 members, and is used for communicating with staff and potential graduate recruits. With the growing popularity of professional social network Websites, businesspeople are changing how they build professional relationships and find jobs In June Face book attracted 130 million users (eclipsing MySpace with 117 million) in all over the world. So Yes - business and socializing DO mix, even more so on the Net then in real life. With the growing popularity of professional social network Websites, businesspeople are changing how they build professional relationships and find jobs. Submitted by  :: Anas.ck