Web Science/Part2: Emerging Web Properties/Web Search Ecosystem/Introduction to Online Advertisement/quiz

{Map the following interests to players in the advertising market +++- Earn money +--+ relevant content --+- effectively reach a targeted audience --+- connect content owners with brands +--- connect content owners with consumers --+- connect brands with consumers
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 * Publisher (content owner) | Advertiser (some brand) | Ad-service | Consumer
 * depending on your point of view you could also check the second and third option

{be aware of the online ad market and be able to relate it to other ad markets + coming soon
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{Which of the following currently serve as formats of online advertisement + banner ad + text ad + popup + video - audio jingle + recommendations (in shops) + newsletter + link and product placement + price comparison engines
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 * this would only happen in online radios which are special case
 * yes recommendations are often not only derived from recommendation engines but also
 * those usually take a fee for companies to have their products listed and also participate in affiliate marketing.

{Which of the following are common payment formats for online advertisement. - paypal + cost per lead + affiliate marketing - credit card + cost per click - bitcoin - cost per time + Cost per mille
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