Web Science/Part2: Emerging Web Properties/Web Search Ecosystem/Understanding the problems with Web SPAM/script

As we have seen search engines use algorithms that follow a certain relevance measure. Obviously such an algorithm can be manipulated. As we have seen modern search engines rely heavily on the link structure of the web. So for someone who wants to gain more attention from search engines the idea is easy to manipulate the link network of the world wide web. We call such an behavior link spam oder link spamming.