Web Translation Projects/Approaches to Translating Dialect/Colloquialisation

This strategy is a full interlingual translation into a colloquial variety of the TL. The use of this strategy will identify the speaker normally with the lower strata of the TL society, visible in the fact that they cannot vary the formality of their language to match the situation. It is a variety that is less marginal than, for example, a pidgin, or some hypothetical futuristic dialect, and so this social deixis will be easily inferrable for the TL audience. This happens, however, at the cost of the specificity of the social deixis - the TL readership gains insight into the social provenance of the characters but nothing specific, as for example any identification along the geographical dimension, which may be present in the SL text. This is again a strategy that strives to strike a balance between conveying the SL social deixis but without contaminating the TL text with false intertextuality that would be the result of introducing an actual TL dialect. Colloquialisation is often employed in those texts, which in the original present characters who are members of communities struggling for their rights and differing against the majority.